As a result as the constant emphasis on consumption in “Brave New World” the signifiers of identity such as a concept of nature, religion, and self, have been obliterated to foster a powerful and complete reliance on the state. Because of the almost infantile degree of dependence the state has created in “Brave New World“ the culture of consumption is able to thrive. It is only through the character of John, who is most allied with our perception of reality, that the reader is able to discern how the ideas of consumption and utopia cannot be compatible. Through his eyes, it is possible to see how instead of creating happiness in “Brave New World“ by Huxley the combination of these two opposing forces breeds dependence and destroys the individual.
The culture of consumption in “Brave New World” by Aldous Huxley is the engine driving the success and “happiness” of the state. Although to the masses it may seem as though identity is something secure and comfortable, it is rather based upon identity-obliterating principles of mass-production and consumerism. All traces of human elements of individuality and identity have been replaced by the concept of the common good and even ideas about love, family, and sex have been reduced to the maxim, which is one of the important quotes from “Brave New World” by Aldous Huxley, “everybody belongs to everyone else” (26). Furthermore, the basis of life in “Brave New World”...
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