1.5 CONTEXT for RESEARCH
The study was limited to the views of the University nationals for mobile advertising. Participants for this research were selected among universities national consists of students, staff and others. A total of 200 students have participated in the study.
1.6 DEFINITIONS
According to Techopedia (N.) is defined as communication of mobile advertising products or services to the mobile device and smartphone consumers. Mobile advertising spectrum ranges from short message service (SMS) text for interactive advertising.
1.7 PLACE of STUDY
This study was carried out in University Malaysia Sabah, Labuan international Campus (UMSKAL). We will hand out our questionnaire to all citizens of UMSKAL including students, staff and others.
1.1 BRIEF OVERVIEW of METHODS
Various methods are used to define the general reaction to mobile advertising. Benefits of mobile advertising are used as variables in response to the survey question about their attitude in this study. The survey also asked about attitudes to different aspects of the study. Definition of comprehensive consumer attitudes lead to the sum of the responses to the various aspects of mobile advertising. That last point, we can analyze that kind of consumer behaviour with different aspects of the mobile advertising contributes to consumer behaviour.
1.2 EXPECTED CONTRIBUTION to KNOWLEDGE
The hope is that the citizens of the University would do most of the results of this research and the results may play a small role in getting people to apply it in their daily life and at least you know the benefits of mobile ...
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