Communication Is A Fundamental Element To Business Marketing Essay

In our daily life, communication is a tool that uses to maintain the relationship in between people surrounded us, and there will be no different in business environment. Business firm used communication tools or channel to start or maintain a good relationship with their shareholder and stakeholder. From the separate understanding, business is “…any goods and services that sent into the market for purpose of exchanging benefits or profits...” (Dictionary.com). Communication is “…a process that involves exchange of information, thought, idea and emotion from sender to receiver through one or two way delivering…” (Buzzle.com). So business communication can be defined as a process or tools that helps business to show, promote and present their company’s latest products/ services, current promotion, their market positioning, and situation. For example, Digi telecommunication will compare their product is better that others in their promotion catalog.

Source: DiGi Prepaid Campus Plan Rate, 2010.

By having a good communication system, it will lead the business to success. Business communication is divided in to two types that are internal and external. Internal communications is the communication system that used inside the company and it has function of building up a good relationship in between the company and their staff and it give the opportunity for employees and employer to develop strategy for improvement and setting goals together. Internal communication is also a fundamental element for maintaining an organization, improving employee’s morale value, promoting a vivid message and reducing errors in communication. In the other side, external communication is functioned form outside of the company. It involved goods and services production, advertising of the company, public relation, and the business negotiation. External communication is important because it exchanged the information or messages in between the organization with other firms, groups, which linked to profit making. Besides that, external communication main task is to make the organization cooperate smoothly with the public/stakeholder such as suppliers, investors and stockholders and also to promote a bright image on their goods or services to current and new potential customers. Business communication is an important tool for the company which will help every company to improve and also develop themselves.

There are certain channels of communication that helps business to promote them, which are Internet, Print (Publication) Radio, Television, Ambient Media, Outdoor and words of mouth.

First of all, as the technology is kept on innovating, Internet has become a common tool to communicate and information transfer. By using Internet, people can communicate easily and efficiently, thought internet people can communicate with their friend and family around the world at anytime. From this perceptive, Internet has attracted people to do business through it. When goods and services sell through online, the market is global wide means that’s the goods or services can be purchase by the people around the world. The internal business communication system in Internet is that’s the employees can communicate and deliver important notice through email to their superior or subordinate. There are many company have their own email system for prevent their important file or data spread to the outside world and also to make their employees work more easily. For example; Eastern Oxygen Industries Sdn Bhd has their own email system for their employees to keep update on the situation of the production and also let them done their works easily when they are not in the office.

Image from: http://mymail.eox.com.my/mail/index.html.

In other side, the external influences of business communication tools are usage of the internet advertising and promotion to attract the attention of potential customers. Normally, marketers/firms will choose the high hits’ website to invest in, such as YouTube, Amazon, Lelong.my, EBay, and etc. By putting their advertisement banner at the website, the firm can save time and costs. Because consumers can come across the product randomly at anytime that they are convenient as long as they surf the Internet. Another advantage of promoting through Internet is it does not require any specific product and consumer groups. All products can be promoted regardless of the type of product and the targeted consumer groups.

Resource from: Amazon.com

Besides promoting through website banner, marketer will also keep updated with their consumer by sending them the latest promotion or deals through email. Marketer will use their existed data base to create the business opportunity. This method is often used by software firms such as Megaupload, cyberlink, brothersoft and others to ensure that their customers are aware on their promotion and allowing them to purchase cheaper software product than other consumers. This will make the customers feel prioritized and appreciated by the firm.

The image: Cyberlink Promotion through e-mail.

Publications are another tool that business used to communicate with public. It’s included all the product of books or other written material that’s available in the market to anyone who interested through distribution or offer for the purpose of selling or other monetary exchange. (Thefreedictionary.com) Publications involve all information that is made to public through printing distribution such as newspaper, brochures and magazines.

Advertising in newspaper is one of the most common forms and effective way to promote products because people will read the newspaper every day. Normally newspapers have two types of advertisement. First is text advertisement, it normally used as vacancy and small retail advertisement. It is a communication tools that help the company to sending massages to the external environment of the company and help them to find new members. For example, when a company advertise a hiring advertisement in newspapers, people that had read this advertisement will know this company is lacking of employees and they will intro their friend that are qualified to have a try on that position. Another type of newspaper advertising is display advertisement, these advertisement are normally use by commercial firm. It helps the firm to promote their goods and services, and also help them to attract new customer group.

Magazines are another type of publication that’s used by marketer to promote products. There are different types of magazines such as business magazines, mobile magazines, schools magazines, and etc. The advertisement are made depends on the target market of the goods and service. For example; Ring tone supply firm will do their advertisement in Mobile phone magazines such as e-ring, Sogi and others.

Besides advertising on the company’s goods and services in magazine, business magazines are also important to the business for seeking new investor to the company. These business magazines will interview the high potential company and analyze the company future movement for the reader. Sometimes business firm will also announce their company new project or upcoming plan to the magazine, and reader will able to know the company current and follow this information to do invest. Example of business magazines are Forbes, Times magazines, Business Week, The Edge TM and others.

Radio is another channel of business communication that helps business to communicate or deliver information to customer or stakeholder. Radio advertisements are only transmitted orally but it can reach a wide range of consumers because we normally use car or others transport to our destination and when we had stuck in the traffic jam we will turn on the radio. From this perspective, the radio advertising is targeted on the driver so the advertisement needs to be very specific and full of sense of humors.

There are some disadvantage on advertising through radio that’s are the advertisements does not have any visual or text, so it might fail attracting youngster especially students and young adults because they like visual stimulus more than oral stimulus.

Television advertisement is an effective way to promote product and attract customers to purchases the product. The factor of television advertisement is different and more success than radio advertisement is because of it contains vivid motion and picture to promote the product. Besides that, it has interesting description and creative presentation that gave the products or services the chances to gain audiences’ attention and make them got the desire to buy or own the products.

There are also some factors that firms need to consider when promoting their product through television. First, the advertisement’s fees of television are very costly; the firm needs to consider the time, way and contents to be broadcast. A research done by eHow.com, said that the estimated average cost of producing a 30-second commercial advertisement in the Super Bowl are coasted around $2.4 million, so the business need to fully utilized the costs to reach the targeted consumer group.

The second factors that need to be considered are related to the demographic of the target market. Marketer need to follow the demographic of their potential consumers to fix in the broadcast time of their advertisement. For example, toys products’ advertisements need to broadcast on the time that kids were watching cartoon. By following these ways, business firm will be able to spend more efficiently on attracting their targeted consumer groups.

The last business communication channel is word of mouth. Word-of-Mouth is the most efficient communication tools but it also a high risk utility. Word-of-Mouth is the informal communication between consumers of particular goods and services (Neal et al, 2004). If the firm used word of mouth as the tools to promote their product, they need explain the product clearly to ensure that the listener can fully understanding about the information because the listener might spread the false or blur information about the product to their friends or relatives if they didn’t understand clearly, and this will cause the business to have a bad images/reputation on their product although it is a good product.

Normally, the people who run the Word-of-Mouth tools are the opinion leader of any group. Opinion leader is defined as “…an individual who has a greater long-term involvement with a product category than the non-opinion leaders in his or her group…” (Neal et al, 2004) The characteristic of an opinion leader are they can interpersonal communicate with their follower and observe the follower’s consume behaviors, have the similar demographic characteristics with the follower and have involvement with a product category than the non-opinion leaders in his or her group. So marketer will targeted these opinion leaders when they are using Word-of-Mouth as the business communication tools to promote or attract to purchase their goods and service. Examples of opinion leader are CEO, parents, and etc. For example, when the parents are using Maxis as the telecommunication tool, then their children will follow them.

As a conclusion, business communication is the key to success as the business won’t succeed without communication. The reason of business communication is a fundamental element to business is because it helps the company to communicate with their employees and help them to motive, satisfy, and fulfill their employees’ need and wants. In another side, it also helps the employees to understand the company target goals, future achievement, the company policies and authority, and etc. Besides that, business communication tools also help the business to promote their goods and services to the public through all kind of advertising path. But advertisements are very costly for the business so the types of advertisement are the main issue that the company needs to consider. The company needs to follow their products and target market to choose their advertising tools. For example, if the company is selling toys and their target market are kids so they need to do advertisement in television on cartoons channels. Besides that, business communication tools also help the company to communicate with the public. For example, the vacancy advertisement in newspaper has sent the information to the public that’s the company is lack of employees so those who want to find job can go this company for an interview. However, business communication has also disadvantages but it depends how the business utilize it.

Consumer behavior: implication for marketing strategy, Neal, Quester and Hawkins, 2004, Australia: McGraw-hill Australia Pty Limited.

Dictionary.com, 20 march 2011 1312 hours, http://dictionary.reference.com/browse/business

Buzzle.com, 21 march 2011 1520 hours, http://www.buzzle.com/articles/communications/

Ehow, Fenell, 22 March 2011 1436 hours, http://www.ehow.com/about_5448301_average-cost-tv-commercial.html

Thefreedictionary, Farlex, 30 March 2011 1444 hours, http://legal-dictionary.thefreedictionary.com/Print+publication

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Communication Is A Crucial Determinant Of Business Relationships Marketing Essay

Marketing » Communication Is A Crucial Determinant Of Business Relationships Marketing Essay

Explain the communication process. How does one ensure that the intended audience has received the right message?

What is communication? Communication is the process of relaying the message such as idea or information that is sent and perceive by the others. It involves speaker and receiver. When the receiver understood the meaning of which send by sender, the communication is completed. People, animals or devices can be the sender and the receiver.

Effective communication is meant by receive and understand information in a manner intended by the sender of the receiver to do so, stimulate other to take actions, and encourage people to think in new ways that is the process of effective communication. That mean we are able to express ourselves by verbally and non-verbally in the ways to appropriate to our cultures and situations. We also need our fears to ask for advice and helps.

Communication can be formal or informal, spoken or written and internal or external. In fact, it can even be a simple smile. Communication can be divided into verbal communication and non-verbal communication.

Verbal communication is meant that the communication is with words. It is quite complex because different country have different languages and each languages have millions of words. To make language exchange is meaningful, but generally have a voice in the series likely to be accepted meaning of understanding. In other words, voice and text communication is not enough: people send messages and receive messages and the general must have a shared cultural background or knowledge, so that they understand these sounds to mean.

Non-verbal communication is means the communication without words which is by body signal. For example is gesture, body language or posture; facial expression and eye contact, object communication such as clothing, hairstyles, architecture, symbols, and by the above combined.

 Communication occurs in many forms. You can pick up the phone and have a conversation with your supervisor or leave her voice-mail message if she is unavailable. You can choose, instead, to write her a memo and send it by e-mail. In turn, she can respond to your message in the form of her choice. Your supervisor may decide to forward your message to other employees or managers, and they may communicate it to customers and other outsiders. The process is fluid; the form in which a message is communicated changes constantly.

In the communication, there has the communication process. Communication process is meant that the process which consist of a message being sent and received. The message can be verbal or non-verbal communication. This is the feedback element, in order to ensure that you receive the message as intended. Communication is the lifeblood of an organization. It includes the structure through which message pass and the way information is presented, as well as the actual content of the message them. Whether you are speaking or writing, listening or reading, communication is more than a single act. The communication process consists of 4 main key components such as encoding, channel and medium, decoding and feedback. Thus there are also have others components which is sender and receiver in the communication process.

Receiver sends feedback to sender.

Receiver interprets message. (decoding)

Receiver gets message.

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Sender transmit message.

Sender transforms idea into message. (encoding)

Sender has an idea.

Sender as the instructor of the message, we need to formulate the message that you intend to communicate. There are two factors will determine how effective the communicator will be that is the communicator’s attitude and selection of meaningful symbols. You conceive an idea and want to share it. And the sender transforms the idea into a message. External barriers such as noise must also be considered. 

Message is the communication in writing, in speech, or by signals. And also it is both sent by the information source and received by the destination. To physically transmit your message to your receiver, you select a communication channel and medium. 

Carrier or channel, which is no label from a small box in the model represented. The most common sources of air, light, electricity, radio waves, paper and postal systems. If so, and the students own internal barriers. Possible internal barriers may include the student's level of experience, their understanding of the terms used, their attitude toward the material, or the way they feel about you. Third, your students, through the use of psychological decoding image information. For example, when you say the word circus, the receiver does not "see" the letters constitute a word. On the contrary, there is some kind of mental image.

The receiver is simply the person receiving the message, making sense of it, or understanding and translating it into meaning.  For communication to occur, your receiver must first get the message. 

The receiver interprets the message. Your receiver must cooperate by decoding your message, absorbing and understanding it. Then the decoded message has to be stored in the receiver's mind. If all goes well, the message is interpreted correctly; that is, the receiver assigns the same basic meaning to the words as you intended and responds in the desired way.

Feedback is that reaction I just mentioned. It can be a verbal or nonverbal reaction or response. It can be external feedback (something we see) or internal feedback (something we can’t see), like self-examination. It’s the feedback that allows the communicator to adjust his message and be more effective. Without feedback, there would be no way of knowing if meaning had been shared or if understanding had taken place.

The communication process is repeated until both parties have finished expressing themselves. The process is effective only when each step is successful. In other words, idea cannot be communication if any step in this process is skipped or is completed incorrectly.

The barriers of communication in between of people can ensure that the intended audience has received the right message. The barriers of communication which can ensure that the intended audience has received the right message such as differences in perception, incorrect filtering, language problems, poor listening, different emotional states and different background.

 These annoyances don't generally block communication, but they may reduce the receiver's concentration. Communication barriers, even if you successfully complete these six steps, other hurdles may prevent you from communicating affectively. Communication barriers, even if you successfully complete these six steps, other hurdles may prevent you from communicating affectively. Communication is successful only when the receiver understands the message as intended by the sender. Noise is any interference in the communication process that distorts or obscures the sender's meaning. Noise takes the form of various communication barriers and can exist between individual as well as within organization.

For a businessman, communication is very important for them to do the business. The success of any business is to network as much as possible and establish a sound, because it is not personal skills and business savvy professional relationship. Communication is a crucial determinant of business relationships. This is very important to say, at the right time, in the appropriate locations, with partners, customers and stakeholders to address the right thing. Any improper or ambiguous communication can pour your hard work, a bucket of cold damage in today's competitive business environment, the chance of survival. Maintenance of oral and written business communication is the most important professional etiquette must not be taken lightly. We should be grateful that we are in an enlightened age, we have in the sun for any training opportunities to live! Today, many courses are available, for development of communication skills on how to improve business communication skills and correspondence courses, and training. Effective communication skills in business in a very long way to go to cover your success.

As the Product Manager of a soon-to-be-launched product, explain the methods, the medium, and the vehicles that you would use to communicate with your target audience to persuade them to buy your product. Produce one (1) advertisement for your product. *student may decide on whatever product that they wish.

A pencil case or pencil box is a container used to carry pencils. A pencil case can also contain a variety of other stationery such as a pencil sharpener, pens, erasers, a stapler, and a calculator.

Pencil cases are usually made of either hard or soft plastic. Soft versions are typically fastened with a zipper. Decorated versions are popular with school children, often with licensed character artwork. In some regions, guidelines during examinations for students require for pencil cases to be transparent, to prevent the hiding of notes within for the purposes of cheating.

Pencil boxes are usually made of hard plastic or wood, while the term pencil case is broader and often refers to a container made of soft material such as fabric, leather or soft plastic.

Now we want to change the pencil case to become a cosmetic bag also. It will bring more benefits to others to earn more and more money. The bags can do it in many where.

As a pencil case’s product manager, we will soon to launch out a new pencil case product to make sure it can bring more benefit to others. Our pencil case named as YMY. It is a case that consumer can take care of their things carefully, this is the function of the pencil case. Beside, consumer can also to keep things nicely, and won’t be an untidy people. And then, the product material has passed the Societe Generale de Surveillance (SGS) test, meet European standard and have excellent experience exporting to Euro and USA countries.

Recently, the target of pencil case is children. But now, we add on a new target which is woman. For ladies, they like to keep on their cosmetic such as mascalar, eyeliner, lipstick and so on inside their cosmetic bag. Thus they can put the cosmetic case into their handbag, and become nicely. When we need it, we no need to search and find it every where, it will be keep in nice in bag so that we can easy to find it.

Next is price of the product. The price of the product, we will set it as cheap as possible because not everyone has ability to buy it if we set the price too high. Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and others. So we set the price of pencil case as RM14.90 only. We won’t set it at very high, just set it at normal price, so that it can give an opportunity for everyone to buy it.

When buying children's products are not limited to stationery, in addition to the preferences of children themselves, the parents pay only a selection of its leadership. In addition to children with can cause Xing, boom on the eve of the new semester started, but also all kinds of new goods is the market a great opportunity to attract consumers attention.

Even today most prices of pencil case are decided on the basis of the competition in the market. Discount price YMY products are often marked down during sale periods and special occasions. This will follow it: Generate sales Increase profits. We can put our product in the shop such as Guardian and Watsons because these shop have selling cosmetic for lady. Lady likes to spend more time to shopping this type of shop to buy their cosmetics. Thus we put our product near to the lady cosmetic also.

First of all, we design a leaflet with colourful to attract the consumer especially is for the children. After that, we put the leaflet into the newspaper, lady magazines, and so on. Besides that, we also can distribute the leaflet around the offices and stationery shop and also explain the benefit of our product and let them take it back to home and consider it can or buy or not.

We also can use this type of promotion to promote our product: buy one free one. For example: when consumer buys something that above RM100.00, the cashier prepares it to send for the consumer as a free gift. It is based on consumer behavior, because many people like the small gift. Besides that, consumer can take it to send to her friend or whatever as a souvenir to them.

If they buy more, they can have a cheaper price or maybe will receive some free gift. It will be the best to attract the consumer to willing to buy the product. If really buy more, we have to prepare a van to send the goods to your house. This is another service for those who are buying many goods from us.

We can also advertising it in the prime media such as television, newspaper, magazines, and so on. After we promote it by our promotion, we can take the feedback about the product that we sale from the consumer and then to alter our product and make it become more perfectly and usefully to all consumer.

Our product material has passed the Societe Generale de Surveillance (SGS) test, meet European standard and have excellent experience exporting to Euro and other countries. This can protect consumers by choosing our product. Combination of sewing skills of the design of the small case. The design of our product is owned by our designer. They design it accordingly to the taste of the consumer. We offer our product in justice price so that consumer will think that it is value for money. The box size is big and it will help to keep a lot of things in our product.

Businesses must think about products on three different levels, which are the core product, the actual product and the augmented product. Consumers will buy YMY pencil case because of the high standards and high quality material of our product. Actual Product-Marketer must then build the actual product around the core product. We could about it in the marketing mix. Augmented product-offer additional consumer benefits and services. But YMY pencil case provide the warranty of the pencil case, if have any problems within one year, we will give the service for customers who are not satisfied with product or wish to give feedback on the products.

Production needs in time and meet the requirements of the places from the wholesalers. It must also be effective, so as not to build inventory and inventory stock prices. Marketing needs to be inspired and the product knowledge. Such as advertising promotions forms, must attract and attractive target market to get the most exposure possible product. This will ensure the success of products in the store. The distribution of the product must be valid.

As a conclusion, the company must determine for different market segments and to keep in the forefront. Most marketing programs started to provide the company's marketing strategy of the overall situation, and then down into the details of how the practical realization of these goals and objectives. Most business owners should set a goal of the marketing budget, and provide the plan will be implemented in different ways. Another smart technique to use in a marketing plan is delegated responsibility to a specific person within the company. 

The plan should determine what type of customers targeted and the reason is for these particular clients. How to attract these customers will be the details of the products or services should be included in the program, and how these specific marketing strategy, will help to preserve and maintain existing customer loyalty. Customers are top priority within the company, how is the digital marketing plans to attract customers within a priority. 

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Integrated Marketing Communication Plan For Toyota Motor Corporation Marketing Essay

Marketing » Integrated Marketing Communication Plan For Toyota Motor Corporation Marketing Essay

This is a one year marketing plan for Toyota Motor Corporation for the year 2011. Upon its adoption and subsequent implementation, it should redeem the company’s dented global image and restore consumer confidence in the products so as to increase the sales margin in the year. The plan analyses the company’s current position relative to its competitors and customers, the current internal and external strengths and weaknesses and the opportunities and threats that are facing the company. It also takes a stakeholder perspective and looks at the company from their point of view, explores the various strategies that the company can use for marketing, as well as the objectives of the marketing plan. Further on, the plan will look at the tactics that the company could use to achieve these objectives, the actions to take, and how the plan will be evaluated and controlled.

Located in Japan, Toyota Motor Corporation is a public company in the motor vehicle industry that was incorporated in 1937. It deals in automobile and other vehicles wholesale; metal building and component manufacturing; light truck and utility vehicle manufacturing; heavy duty truck manufacturing; motor vehicle body manufacturing; gasoline engine and engine parts manufacturing; other motor vehicle electrical and electronic equipment manufacturing; motor vehicle steering and suspension components manufacturing; motor vehicle brake system manufacturing and motor vehicle transmission and power train parts manufacturing (International Directory of Company Histories 2010). Currently the company employees are estimated to be around 214,631 (Hannington 2010). The company’s main competitors include Honda Motors Co., Ltd., General Motors and Ford Motor Company.

To produce reliable vehicles and sustainable development of society by employing innovative and high quality products and services (Toyota 2010)

To sustain profitable growth by providing the best customer experience and dealer support (Toyota 2010)

Encouraging Professional Excellence

Welcoming New Challenges

Encouraging Teamwork

Customer First

Global Perspective

Recently, from September 2009, Toyota was hard hit with the Recall Crisis in which they had to recall about 7.5 million vehicles and suspend the sale of eight of its best selling vehicles, a move that cost the company and dealers an estimated $54 million a day ( Motor Trend 2010). This really affected their sales and image of being the world’s largest and most profitable maker of automobiles with a strong reputation for quality and dependability (CNN 2010).

It is estimated that in the world today, only a third of the populations enjoys the benefits of motor transport and the remaining two thirds do not have access to the privilege of using automated transport (Scott 2010). The potential for growth in the motor industry is therefore promising. This is especially so, in the emerging economies. There is therefore a big potential for quantitative growth in this industry. In addition, there is also space for qualitative growth (Scott 2010). This is in terms of adding value and the improvement of the quality of driving experience. Coupled with the on-going initiatives of improving conventional vehicle functions, the two major opportunities already emerging in the motor industry are in-vehicle mobile terminals and intelligent transportation systems (ITS) (Wesley 2010). ITS will reduce accident risks, route traffic more smoothly and make driving be a more fun-filled experience. Mobile terminals will lead to a major step forward towards the types of information that drivers and passengers can access while on the road (Wesley 2010).

In the developed countries today, consumers are demanding for more customized and luxurious automobiles each day. The total worldwide sales of luxury automobiles are about 1.5 million units with major markets being U.S.A, Japan and Germany (Newman 2010)

Though the developing countries are yet to catch up with this trend of more customized automobiles, there has been a notable increase in demand for less expensive models with low fuel consumption rates ( Littman 2010)

Research also that consumer behavior in this industry directly depends on promotion of products (Smith). The way in which products are promoted directly influences consumer behavior, with the internet being believed to have the most impact (Davis 2010).

Strengths

Global organization with strong international position in 170 countries all over the world

Strong brand image with basis on quality, customized range and environmental friendly.

Industry leader in manufacturing and production of automobiles and parts.

Superb penetration in key markets (EMEA, China, US). It is said to be the second largest automobile manufacturer behind Ford ( Bradley 2010)

Weaknesses

Since it is based in Japan, it is sometimes seen as a foreign car importer in most countries.

Toyota produces most of its cars in the US and Japan whereas its competitors may be more strategically placed to take advantage of the global efficiency gains.

Criticism and dented image due to the large scale recall in 2005, 2009 and 2010.

Opportunities

Innovation and advanced technologies that leads to the demand for more customized and luxurious cars

Demand for cars that use alternative sources of fuel (CNET Car Tech 2010)

New market segments that require expansion into. For example, the upcoming ‘urban youth’ market.

Need for more efficient cars having less impact on the environment with greater performance.

To develop cars that respond to institutional and social wants ( The Motor Social Analyst 2010)

Increased global expansion more so in the emerging markets such as China and India where populations and demands increase by day.

Threats

Fluctuating global political and economic conditions that affect purchase of new cars.

Increased competition and saturation from rivals such as Ford.

Fluctuations in the exchange rates. These affect costs of raw materials and profits.

Shifting global demographics

Changing car usage with governments advocating for the use of public transport systems rather than private cars.

Rising fuel costs and car maintenance costs. This has led to most people getting discouraged from using cars of using them less often.

Such technological inventions as teleconferencing and online learning that reduce the need for car transport.

The stakeholders at Toyota want Toyota to advance their hybrid technology in order to gain brand name strength (Davis 2010). The stakeholders recognize their weaknesses and threats especially that of the recent recall and the Kyoto Protocol and therefore are seeking to do all that is possible to eradicate this (Chapman 2010). They are looking into the future and for ways in which to expand their brand name.

The repair the dented global company image

To redeem the lost global consumer confidence in their products

To expand the market share in order to become the leading automobile manufacturer in the world

To the sales margin by 10%

To increase global brand awareness to an average one in every five people.

As opposed to the traditional way of developing in terms of numbers and volumes, Toyota has developed a system that concentrates on making strategic decisions in line with its successes in the novel markets. Toyota also strives to clear its image in cases involving any kinds of negative publicity in the media. These plans should be achieved through initiating a strong marketing and production department. Consistency in product quality and more efforts in the brand advertisement initiatives are also some of the strategies to be adopted if Toyota has to gain a competitive edge over competitors. The most effective marketing methods should also be sought after. These methods should contain messages that will effectively be relayed to the intended target audience. Introduction of new technologies in to the market should place Toyota at a better position compared to rivals. This may include mass production of hybrid gas-electrical vehicles, eight-speed automatic transmission automobiles among other inventions.

The marketing tactics to be employed by Toyota will include:

Effective pricing of products in order to be the preferred cost-effective automobile precuts globally

Segmenting the market according to various factors such as comfort or fuel consumption in order to ensure that each market segment is catered for in terms of product availability.

Manufacturing more customized motor vehicles to meet specific demands of specific markets.

Consider effective global positioning relative to the other competitors to take advantage of the global efficiency gains.

Using an effective promotional mix e.g. advertisement, public relations, personal selling in order to sensitize the consumer on the new and existing products. These would be through the mass media, internet, global radios and other media.

In order to achieve the above stated objectives, the following actions shall be taken:

6.1 The Marketing Budget. In order to strengthen the marketing department, the company will avail more funds to enable it improve its activities, both quantitatively and qualitatively. The following shall be the annual budget.

ACTIVITY

DEPARTMENT RESPOSIBLE

AMOUNNT (in 000,000 $)

Website maintenance

Marketing

100

Press releases

Marketing

90

Mass media advertisement

Marketing

200

Magazine, brochure and catalogue printing and distribution

Marketing

150

Market research and surveys

Marketing in conjunction with R&D

150

Seminars and other forums

Marketing

100

Bill boards and LCD screens

Marketing

110

Emails

Marketing

100

Totals

1,000

6.2 Activities to be undertaken by the marketing staff. The marketing staff shall have the responsibility of doing the following:

Ensuring that the official company website is up to date with the current products and services of Toyota Motor Corporation and any other issues affecting the company.

Giving press release on a continuous basis and in case of any crises, the frequency of such would be increased to address the maters at hand.

Developing effective catchy and attractive media adverts to be distributed to different global and regional media houses and national or regional newspapers.

Developing, printing and distributing company magazines, brochures, catalogues and fliers regionally and globally.

Carrying out a market survey to find out the consumer perceptions on the company products and their needs.

Organizing seminars and forums where the current and new company products are showcased.

Mounting billboards and LCD screens in major cities around the world that advertise the company products.

Sending target emails to potential customers or clients.

Since this is an annual market plan, it will be evaluated wholesomely at the end of the year. However, there shall be quarterly evaluations in terms of projected sales, market share gained and consumer confidence achieved for each quarter. Evaluation shall be in terms of:

The market share gained

Volumes of sales achieved

Client feedbacks

Responses produced as a result of the marketing activities; whether positive or negative and the extent of each.

New opportunities created and threat eradicated by the plan

Any changes in the sales conversion rates

Returns on investment; whether positive or negative.

Sales control will seek to ensure that all sales will be properly recorded, fulfilled to the customer’s satisfaction and made at the correct places. Checks such as proper receipting and sales recording will be set up in order to ensure this.

To ensure that the company’s activities are reasonably profitable and cost effective, the budget shall not exceed the laid down figures. Unless there are unforeseen situation that will demand further funding, the above budget shall be adhered to.

This will seek to ensure that the set target in terms of brand awareness is reached. The company targets to increase its global brand awareness by approximately one in every five people globally.

Thought the company has undergone hard moments caused by the massive recalls, loss of consumer confidence, global economic crisis among other factors, the above marketing plan will put Toyota Motor Corporation at a competitive edge in comparison to its main competitors such as Ford, General Motors, redeem it s global image and lost consumer confidence in it products and in turn increase its sales margins.

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Demonstrative Communication

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Demonstrative Communication
Have you ever been engaged in a conversation with someone and felt as though they were not paying attention?   Have you ever heard someone speaking and know by their tone of voice that they were angry or upset?   Has anyone ever looked at you and without saying a word you knew the answer to the question you asked?   If you answered yes to any of these questions then you understand the meaning of demonstrative communication.   Demonstrative communication is nonverbal communication, including facial expressions, body posture, and eye contact (“Businessdictionary.com,” 2010).   Silent or nonverbal reactions when communicating as the sender or receiver can greatly affect how information is both received and perceived and will certainly affect the reaction given or received in return.
Nonverbal communication can be effective or ineffective ,depending on the method used by the sender and receiver, and in turn produce a positive or negative effect.   Eye contact is one example that can be either effective or ineffective and is particularly significant because the visual sense is dominant for majority of people (Segal, Ph.D., Smith, M.A., & Jaffe, Ph.D., 2012).   When eye contact is appropriately maintained when speaking the sender can communicate that he is knowledgeable on the topic being discussed, interested in the conversation, and produce positive responses (Segal, Ph.D., Smith, M.A., & Jaffe, Ph.D., 2012).   The listener sequentially can convey a positive message with eye contact that he is attentive and understands the message being transmitted.   Eye contact quickly can turn ineffective and negative if either party thinks the other is staring.   Staring could provoke someone to become preoccupied by a feeling of being uncomfortable, therefore causing the message to be diminished.   When eye contact cannot be maintained the tone used to speak can also convey a strong message.
Though speech is verbal, the tone of voice used is another... Read Full Essay

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