Explain the communication process. How does one ensure that the intended audience has received the right message?
What is communication? Communication is the process of relaying the message such as idea or information that is sent and perceive by the others. It involves speaker and receiver. When the receiver understood the meaning of which send by sender, the communication is completed. People, animals or devices can be the sender and the receiver.
Effective communication is meant by receive and understand information in a manner intended by the sender of the receiver to do so, stimulate other to take actions, and encourage people to think in new ways that is the process of effective communication. That mean we are able to express ourselves by verbally and non-verbally in the ways to appropriate to our cultures and situations. We also need our fears to ask for advice and helps.
Communication can be formal or informal, spoken or written and internal or external. In fact, it can even be a simple smile. Communication can be divided into verbal communication and non-verbal communication.
Verbal communication is meant that the communication is with words. It is quite complex because different country have different languages and each languages have millions of words. To make language exchange is meaningful, but generally have a voice in the series likely to be accepted meaning of understanding. In other words, voice and text communication is not enough: people send messages and receive messages and the general must have a shared cultural background or knowledge, so that they understand these sounds to mean.
Non-verbal communication is means the communication without words which is by body signal. For example is gesture, body language or posture; facial expression and eye contact, object communication such as clothing, hairstyles, architecture, symbols, and by the above combined.
Communication occurs in many forms. You can pick up the phone and have a conversation with your supervisor or leave her voice-mail message if she is unavailable. You can choose, instead, to write her a memo and send it by e-mail. In turn, she can respond to your message in the form of her choice. Your supervisor may decide to forward your message to other employees or managers, and they may communicate it to customers and other outsiders. The process is fluid; the form in which a message is communicated changes constantly.
In the communication, there has the communication process. Communication process is meant that the process which consist of a message being sent and received. The message can be verbal or non-verbal communication. This is the feedback element, in order to ensure that you receive the message as intended. Communication is the lifeblood of an organization. It includes the structure through which message pass and the way information is presented, as well as the actual content of the message them. Whether you are speaking or writing, listening or reading, communication is more than a single act. The communication process consists of 4 main key components such as encoding, channel and medium, decoding and feedback. Thus there are also have others components which is sender and receiver in the communication process.
Receiver sends feedback to sender.
Receiver interprets message. (decoding)
Receiver gets message.
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Sender transmit message.
Sender transforms idea into message. (encoding)
Sender has an idea.
Sender as the instructor of the message, we need to formulate the message that you intend to communicate. There are two factors will determine how effective the communicator will be that is the communicator’s attitude and selection of meaningful symbols. You conceive an idea and want to share it. And the sender transforms the idea into a message. External barriers such as noise must also be considered.
Message is the communication in writing, in speech, or by signals. And also it is both sent by the information source and received by the destination. To physically transmit your message to your receiver, you select a communication channel and medium.
Carrier or channel, which is no label from a small box in the model represented. The most common sources of air, light, electricity, radio waves, paper and postal systems. If so, and the students own internal barriers. Possible internal barriers may include the student's level of experience, their understanding of the terms used, their attitude toward the material, or the way they feel about you. Third, your students, through the use of psychological decoding image information. For example, when you say the word circus, the receiver does not "see" the letters constitute a word. On the contrary, there is some kind of mental image.
The receiver is simply the person receiving the message, making sense of it, or understanding and translating it into meaning. For communication to occur, your receiver must first get the message.
The receiver interprets the message. Your receiver must cooperate by decoding your message, absorbing and understanding it. Then the decoded message has to be stored in the receiver's mind. If all goes well, the message is interpreted correctly; that is, the receiver assigns the same basic meaning to the words as you intended and responds in the desired way.
Feedback is that reaction I just mentioned. It can be a verbal or nonverbal reaction or response. It can be external feedback (something we see) or internal feedback (something we can’t see), like self-examination. It’s the feedback that allows the communicator to adjust his message and be more effective. Without feedback, there would be no way of knowing if meaning had been shared or if understanding had taken place.
The communication process is repeated until both parties have finished expressing themselves. The process is effective only when each step is successful. In other words, idea cannot be communication if any step in this process is skipped or is completed incorrectly.
The barriers of communication in between of people can ensure that the intended audience has received the right message. The barriers of communication which can ensure that the intended audience has received the right message such as differences in perception, incorrect filtering, language problems, poor listening, different emotional states and different background.
These annoyances don't generally block communication, but they may reduce the receiver's concentration. Communication barriers, even if you successfully complete these six steps, other hurdles may prevent you from communicating affectively. Communication barriers, even if you successfully complete these six steps, other hurdles may prevent you from communicating affectively. Communication is successful only when the receiver understands the message as intended by the sender. Noise is any interference in the communication process that distorts or obscures the sender's meaning. Noise takes the form of various communication barriers and can exist between individual as well as within organization.
For a businessman, communication is very important for them to do the business. The success of any business is to network as much as possible and establish a sound, because it is not personal skills and business savvy professional relationship. Communication is a crucial determinant of business relationships. This is very important to say, at the right time, in the appropriate locations, with partners, customers and stakeholders to address the right thing. Any improper or ambiguous communication can pour your hard work, a bucket of cold damage in today's competitive business environment, the chance of survival. Maintenance of oral and written business communication is the most important professional etiquette must not be taken lightly. We should be grateful that we are in an enlightened age, we have in the sun for any training opportunities to live! Today, many courses are available, for development of communication skills on how to improve business communication skills and correspondence courses, and training. Effective communication skills in business in a very long way to go to cover your success.
As the Product Manager of a soon-to-be-launched product, explain the methods, the medium, and the vehicles that you would use to communicate with your target audience to persuade them to buy your product. Produce one (1) advertisement for your product. *student may decide on whatever product that they wish.
A pencil case or pencil box is a container used to carry pencils. A pencil case can also contain a variety of other stationery such as a pencil sharpener, pens, erasers, a stapler, and a calculator.
Pencil cases are usually made of either hard or soft plastic. Soft versions are typically fastened with a zipper. Decorated versions are popular with school children, often with licensed character artwork. In some regions, guidelines during examinations for students require for pencil cases to be transparent, to prevent the hiding of notes within for the purposes of cheating.
Pencil boxes are usually made of hard plastic or wood, while the term pencil case is broader and often refers to a container made of soft material such as fabric, leather or soft plastic.
Now we want to change the pencil case to become a cosmetic bag also. It will bring more benefits to others to earn more and more money. The bags can do it in many where.
As a pencil case’s product manager, we will soon to launch out a new pencil case product to make sure it can bring more benefit to others. Our pencil case named as YMY. It is a case that consumer can take care of their things carefully, this is the function of the pencil case. Beside, consumer can also to keep things nicely, and won’t be an untidy people. And then, the product material has passed the Societe Generale de Surveillance (SGS) test, meet European standard and have excellent experience exporting to Euro and USA countries.
Recently, the target of pencil case is children. But now, we add on a new target which is woman. For ladies, they like to keep on their cosmetic such as mascalar, eyeliner, lipstick and so on inside their cosmetic bag. Thus they can put the cosmetic case into their handbag, and become nicely. When we need it, we no need to search and find it every where, it will be keep in nice in bag so that we can easy to find it.
Next is price of the product. The price of the product, we will set it as cheap as possible because not everyone has ability to buy it if we set the price too high. Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and others. So we set the price of pencil case as RM14.90 only. We won’t set it at very high, just set it at normal price, so that it can give an opportunity for everyone to buy it.
When buying children's products are not limited to stationery, in addition to the preferences of children themselves, the parents pay only a selection of its leadership. In addition to children with can cause Xing, boom on the eve of the new semester started, but also all kinds of new goods is the market a great opportunity to attract consumers attention.
Even today most prices of pencil case are decided on the basis of the competition in the market. Discount price YMY products are often marked down during sale periods and special occasions. This will follow it: Generate sales Increase profits. We can put our product in the shop such as Guardian and Watsons because these shop have selling cosmetic for lady. Lady likes to spend more time to shopping this type of shop to buy their cosmetics. Thus we put our product near to the lady cosmetic also.
First of all, we design a leaflet with colourful to attract the consumer especially is for the children. After that, we put the leaflet into the newspaper, lady magazines, and so on. Besides that, we also can distribute the leaflet around the offices and stationery shop and also explain the benefit of our product and let them take it back to home and consider it can or buy or not.
We also can use this type of promotion to promote our product: buy one free one. For example: when consumer buys something that above RM100.00, the cashier prepares it to send for the consumer as a free gift. It is based on consumer behavior, because many people like the small gift. Besides that, consumer can take it to send to her friend or whatever as a souvenir to them.
If they buy more, they can have a cheaper price or maybe will receive some free gift. It will be the best to attract the consumer to willing to buy the product. If really buy more, we have to prepare a van to send the goods to your house. This is another service for those who are buying many goods from us.
We can also advertising it in the prime media such as television, newspaper, magazines, and so on. After we promote it by our promotion, we can take the feedback about the product that we sale from the consumer and then to alter our product and make it become more perfectly and usefully to all consumer.
Our product material has passed the Societe Generale de Surveillance (SGS) test, meet European standard and have excellent experience exporting to Euro and other countries. This can protect consumers by choosing our product. Combination of sewing skills of the design of the small case. The design of our product is owned by our designer. They design it accordingly to the taste of the consumer. We offer our product in justice price so that consumer will think that it is value for money. The box size is big and it will help to keep a lot of things in our product.
Businesses must think about products on three different levels, which are the core product, the actual product and the augmented product. Consumers will buy YMY pencil case because of the high standards and high quality material of our product. Actual Product-Marketer must then build the actual product around the core product. We could about it in the marketing mix. Augmented product-offer additional consumer benefits and services. But YMY pencil case provide the warranty of the pencil case, if have any problems within one year, we will give the service for customers who are not satisfied with product or wish to give feedback on the products.
Production needs in time and meet the requirements of the places from the wholesalers. It must also be effective, so as not to build inventory and inventory stock prices. Marketing needs to be inspired and the product knowledge. Such as advertising promotions forms, must attract and attractive target market to get the most exposure possible product. This will ensure the success of products in the store. The distribution of the product must be valid.
As a conclusion, the company must determine for different market segments and to keep in the forefront. Most marketing programs started to provide the company's marketing strategy of the overall situation, and then down into the details of how the practical realization of these goals and objectives. Most business owners should set a goal of the marketing budget, and provide the plan will be implemented in different ways. Another smart technique to use in a marketing plan is delegated responsibility to a specific person within the company.
The plan should determine what type of customers targeted and the reason is for these particular clients. How to attract these customers will be the details of the products or services should be included in the program, and how these specific marketing strategy, will help to preserve and maintain existing customer loyalty. Customers are top priority within the company, how is the digital marketing plans to attract customers within a priority.
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