* Leading brand recognition: Toyota is one of the leading automotive brands in the world. * Strong financial performance * Global organization, with a strong international position in 170 countries worldwide. * Uses marketing techniques to identify and satisfy customer needs, and as emphasized by the case video, on customer relationships. * Toyota continues to work for improving the quality of the product, creating diversified product range, the manufacturing system, or relationships between suppliers * Deep-roated historical , loyalty , brand image and reliable technology | WEAKNESSES |
* Production capacity. Toyota produces most of its cars in US and Japan whereas competitors may be more strategically located worldwide to take advantage of global efficiency gains. * Movements in exchange rates could see the already narrow margins in the car market being reduced. * The Production of car represents a huge investment in expensive fixed costs, as well as the high costs of training and retaining labor. * Japanese car manufacturer - seen as a foreign importer |
OPPORTUNITIES |
* Hybrid electric vehicles: The increasing energy costs and stringent emission regulations enhance the demand of the hybrid electric vehicles because of its high fuel efficiency. * Toyota has also sold on especially its technology of hybrid to other motor manufacturers . * Opportunities in Asian market: The Asian automotive market became the main increasing point .Thus, the automotive corporations should concentrate on the Asian markets, such as China, and India. * Toyota is to target the 'urban youth' market. . The launch of Aygo model is intended to take market share in youth market. * New models | THREATS |
* As with any car manufacturer, Toyota faces tremendous competitive rivalry in the car market. Competition is increasing almost daily. * The tightening emission standards cause additional costs for product development, testing
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