Reviewing The Interest Of Films And Books English Literature Essay

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It is fairly common to see a movie based on a popular book.  In fact, in the last few years there has been a lot of films that were made base of a lot of popular novels for example the Harry Potter series, the Twilight Sagas, Journey to the center of the earth, and the Chronicles of Narnia just to name a few. Invariably, there is always a difficult decision to be made by the makers of such films:  How accurate do we keep this movie to the source material? Would it be better to stick word for word to the book, or merely try and keep the same "spirit" as the novel?  The novel Dune is a perfect example of the different attempts of filmmakers to answer this question.  Alejandro Jodorowski decided to completely change the plot and the ideas behind it to fit his own vision of the film (Internet Movie Database).  Ridley Scott wanted to make the sister Alia of the main character Paul the result of an incestuous affair between the main character and his mother Jessica (Internet Movie Database).  David Lynch decided to completely change the characters of the villains into gross, puss spewing monsters.  Dino DeLaurintis and his studio, which produced David Lynch's Dune, made Lynch change an even more important part of the plot: the use of types of weaponry.  They did not like the idea of humans fighting with knives and swords 25, 000 years in the future (Internet Movie Database).  The most recent version, written and directed by John Harrison, decided to go the opposite way as all the former directors who worked on a film version of this novel.  He decided that instead of making his own version of the book into a movie, he would take the book and just move it onto the screen, hence the title of his miniseries, Frank Herbert’s Dune.  But is it really?  Even with the four hours and thirty minutes screen time Harrison had to use for the director’s cut, could he possibly have made an accurate film translation of this novel?  For many including myself, the answer is no.

Character-wise, there are both many similarities and many differences between the miniseries and the book. Physical differences will be ignored.  Paul-Maud'dib Atreides, the main character of both versions, demonstrate how two different people can read the same book and imagine different characters.  In Harrison's miniseries, Paul begins as an arrogant, sullen, self-righteous young boy.  Many critics have complained about this, claiming that the Paul in the novel was absolutely nothing like Alec Newman's portrayal of him (Clemmenson).  They say that Paul was a noble, honorable, happy, and respectful individual.  Neither idea of the character of Paul is completely right or wrong.  The way Herbert wrote those early scenes featuring Paul allow his character to be interpreted either way.  He is shown to be disrespectful of the Reverend Mother Romallo early on in the novel, and he admits to having pulled pranks on his teachers, such as putting sand in Gurney's bed.  He has had no contact with other children his own age, and he has been raised to think he is better than those in lower situations, which can be seen by the reactions of Duke Leto and others when Doctor Kynes forgets to address Paul properly (Herbert 110).  So, while many may disagree with this, the character of Paul in the miniseries was quite like the one in the book, depending on how you read those early scenes with him in it.

 The Lady Jessica is portrayed incredibly close to the character in the novel.  She is a strong and intelligent woman who betrayed her own sisterhood for love, and never once regretted her decision.  She also expresses the right amount of fear of her own children, mixed with the great love she feels for them.  Alia was also very well done.  She was represented as a tormented, yet sadistic young child who was wise beyond her years, and faced both the Fremen, hatred, and awe, because she is the sister of their messiah and also had many "mystical" gifts.  All three Harkonnens, the Baron, Feyd, and Rabban, were also transferred magnificently to the screen.  They were not made into these vile, monstrous creatures like in Lynch's Dune, but were powerful. Machiavellian politicians , while ruthless, were as such for a reason.  As the Baron he says in the book: "I cause pain out of necessity" (Herbert 16).  This Baron of the miniseries is the same.  It is even revealed during the scene The Temptation of Feyd's Uncle (scene 3, The Prophet) that the destruction of the Atreides, who for generations had been the Harkonnen's mortal enemies, was merely a means to an end. This is also taken directly from the novel, however the plan is never fully revealed like it is in the miniseries.  Rabban and Feyd are also like the characters of the book, but that is no real difficult feat as they are both fairly static characters.  Liet-Kynes comes alive in the miniseries, not because of how well he is translated from the book, but because of the great acting job by Karel Dobry.  The miniseries lost most of his inner turmoil, as he had some major issues with his father, who is not even mentioned in the miniseries, even though he is an important prophet to the Fremen that became evident during his death scene.  He also had to deal with his conflicting beliefs as an ecologist and as a Fremen.  As a Fremen he wanted to believe that Paul was his messiah. As an ecologist, the worst possible thing that could happen to his plans for Arrakis would be the arrival of such a "hero".  So even though his character was great in the miniseries he wasn't the same character as in the novel.  The same must be said for other secondary characters like Piter DeVries who, in the novel a sadist, Hasimir Fenring who, in the novel an intelligent, dangerous, but honorable man, Thufir Hawat who, in the novel survives until the very end and is very influential in the plots within plots that were mostly eliminated from the miniseries, Duncan Idaho who, in the novel more of a devil-may-care type person, Princess Irulan who was hardly in the novel at all, but in the sequels a far less intelligent and much weaker character, and Leto Atreides who, in the book a charismatic but cold and calculating leader.  In the end, it seems while Harrison was fairly successful at transferring the major characters to the screen, he failed miserably when it came to the secondary characters.

The script, dialogue-wise, is close to the book.  Most people, after watching the miniseries, seem to comment mostly about the changes in sayings or quotations from the novel to the miniseries such as the repetition against fear, and the "When religion and politics ride in the same cart." , and that is a valid complaint.   Not only were these quotations needlessly changed, but the originals often sounded better.  Also in the script are many lines that were carried over straight from the novel into the miniseries.  Lines such as "they tried and died" (Herbert 13) and "Is it not a magnificent thing that I, the Baron Vladimir Harkonnen, do?" (Herbert 14), are direct lifts from the novel to the film, along with countless other lines.  However, it must be noted that David Lynch's script actually used far more of these lines taken directly from the novel, but unlike Lynch's script, the lines that are taken from the novel in Harrison's miniseries seem to flow more freely and are not nearly so obvious, although there are those that would disagree with that, and believe that in both the movie and the miniseries the dialogue was horrendous (Baker).  

Story-wise, most of the large elements of the plot have remained.  In return, a whole new sub-plot has been added.  This new sub-plot also happens to be the most heavily criticized part of the entire miniseries. The addition of it makes the scenes that were in the novel and omitted from the miniseries even more obvious to fans of Dune.  This new sub-plot in the miniseries focuses on the character of Princess Irulan Corrino, who in the novel is seen only as the author of passages of books which are quoted before each chapter of the actual novel. These passages are supposedly written years after the events of the novel.  She also appears at the very end of the novel, but has no dialogue. During these added scenes she also replaces two other characters in the book:  One, the daughter of wealthy water merchant, who is involved in short lived conspiracy to capture Paul by luring him with sex, and the other being the Lady Margot Fenring, who in the novel warns Paul’s family through a hidden message about a traitor among them.  She is also the wife of one of the most influential characters in the book, even though he himself only is in two scenes of the novel.  In replacing the daughter of the water seller, the small conspiracy involving the attempt to capture Paul is eliminated from the film, and in replacing Margot Fenring, not only is her warning to the Atreides omitted from the film, but also is a bit of foreshadowing and characterization for Paul, which showed the difference between the Atreides and Harkonnen, the villains of the novel.  Margot's husband, Hasimir Fenring, who, as stated earlier, was one of the most important characters in the book, is in the miniseries, but his importance is greatly diminished.  In the novel he is a "potential Kwisatz Haderach", but due to some genetic engineering that left him a eunuch, he failed (Herbert, 473). He is the most dangerous man in the universe and the only one who could kill Paul.  It has been argued that the real climax of this book is not the fight between Paul and his cousin, Feyd Rautha Harkonnen, but between Fenring and Paul, as Fenring decides whether or not to kill the boy after the fight.  He decides, in the end, not to because "Here, finally, is a man worthy to be the emperor’s son." (Herbert, 487)  Another major omission from the story is Paul’s seemingly endless battle against what he sees as the inevitable future and his ultimate acceptance of it.  This future, of course being the jihad which would go on to kill over 90 billion people, all in his name.  This inner turmoil is seen a bit in the scene Sayyadina- The Consecration (scene 26, Muad'Dib), but only for a few short moments, and the Jihad itself is only mentioned in The Test (scene 3, Dune), and then only in passing.  In the novel Dune Paul’s battle with the Jihad   is one of the major focuses, as it is the key to the survival of the human species.  It is rather disconcerting to see it minimized so much in the miniseries.  Another eliminated story element is the reason behind the Emperor's betrayal of the Atreides.  In the novel the reason the Baron is given, and that several of the Atreides suspect, is that the Emperor moved against the Atreides because the Duke was becoming a very popular man in the Landsraad.  This is also the reason used in the miniseries (An Elegant and Vicious Plan, scene 6, Dune).  In the novel, though, this is a lie.  The Emperor actually moved against the Atreides because they had managed to train a small fighting force that was "within a hair" (Herbert, 374) as good as the Emperors Sardaukar terror troops.  This scene adds yet another level to the already complex political machinations in the novel, and the deletion of it serves to simplify the story somewhat.  Another couple of deleted sub-plots include: Feyds gladiator fight, where he and Thufir orchestrate a plot to turn Feyd into a hero, and Feyd wonders if Hawat is going to betray him with his own plot within a plot and have him killed.  Hawat and Gurney's exchanging of information through smugglers. Piters having to decide which he wants more: The Lady Jessica or the planet Arrakis.  A huge section of Paul and Jessica's escape from the Harkonnens, including a mid-air fight in an ornithopter, and attempted rape, Duncan arriving to rescue them more than once, and leaving again.  Duncan destroying a large Harkonnen force using a body shield, the whole Fremen and Sardaukar rivalry (in the novel the Fremen are already better fighters than the Sardaukar, the Fremen respect the Sardaukar ability to fight, and the Sardaukar hate the Fremen and begin a program on Arrakis against them), the use of artillery and the Fremen attempts to capture them, the capture of Thufir Hawat and the price of the Fremen loyalty to him, which includes the water of a dead Atreides soldier, the importance of the constellation Maud'dib which, due to a continuity error, is also referred to as a shadow in the first moon called Maud'dib, the image in the second moon of a fist and it's religious significance, the inner conflict Paul is experiencing between his love for his mother and his hatred of what he perceives she did to him, this anger he has for her can be seen in several scenes, such as The Legend of the Kwisatz Haderach, scene 12, The Prophet but is never verbalized as it is during several of Paul’s prescient visions in the novel.  

In the end, Harrison does seem to have tried to import the book onto the screen.  In many ways he is successful.  He just was not successful enough.  While he succeeded in transferring the main characters to the screen, he failed in transferring the secondary characters.  While he succeeded in keeping the basic story of a young boy who becomes a messiah, he failed to keep such important aspects of the story like the importance of ecology, the book was originally going to be a story about an ecologist, and is dedicated to ecologists.  While he managed to keep religion as one of the most important parts of the story, he failed to show the results of this religious fanaticism, the Jihad, which is one of the most important aspects of the novel.  While he managed to import some lines from the novel into the miniseries, he needlessly changed others for no apparent reason.  In the end, while Harrison did a decent job at keeping the miniseries true to the book and making it an entertaining miniseries, this is still merely an "adaption".  It is not the book on film, like Harrison claimed with the title.  It is not Frank Herbert’s Dune, it is John Harrisons Dune.   The only way we could ever see Frank Herbert’s Dune is if Frank Herbert himself directs his famous novel.

Work Cited

Baker, Kage. “Letter to Mervius”, http://www.kagebaker.com/ January, 2001.

Clemmenson, Christina. "FilmTracks." http://www.filmtracks.com/titles/dune_tv.html.. Web. 26 May 2010.

Harrison, John, dir. Frank Herbert's Dune. Adapt. John Harrison. New Amsterdam Entertainment, 2000. DVD.

Herbert, Frank. Dune. New York: The Berkley Publishing Group, 1965. Print.



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Reviewing The Film The Land Of Eyes English Literature Essay

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The Land Has Eyes is a film by a Rotuman filmmaker who is also an anthropologist at the University of Hawaii. The film begins with a scene that describes the founding of the island where a group of people comprised of seven brothers and one sister is shown arriving at the island of Rotuma. One of the brothers has raped the sister and she is abandoned on the island with very little in the way of provisions although she does have a couple of breadfruit trees and a suckling pig. The brothers then leave the island and state that they are heading for Fiji. The story continues and this sister who we now know as a Warrior Woman, ruler of the land and the sea, is pregnant with the child resulting from the earlier rape between her and her brother. The film notes that future generations of women on Rotuma will carry her mana and spirit.

After this first scene, the film shifts the focus back to the present day lives of a family that lives on the island. The main character is a young girl named Viki and the film intensely reveals the everyday lives of Viki and her family. The family seems to be working mainly as wage laborers collecting coconuts and then using the copra meat inside to sell for funds upon which to live. It also seemed apparent that there was also an aspect where the father also may have been a tenant farmer because the neighbor made mention of 'how do you get rid of a neighbor you don't like? You take him to court for filching coconuts!' This actually happens in the movie and the father is found guilty of taking the coconuts by the colonial administrator due to the erroneous translation provided by the friend or cousin of the neighbor who accused Viki's father. This then results in the father and the family being disgraced in the eyes of the community with a conviction ending up with a rather heavy fine of ten pounds. The remainder of the movie shows what happens to Viki after her father dies and she wins a scholarship to go to school in Fiji as a result of her hard work in studying at the local school.

This film has a fairly substantial number of instances where the cultural traditions of the island of Rotuma are the focus of the film. In one scene, I believe the father states that our ancestor says 'The land has eyes and teeth, and knows the truth.' By this statement, it appears that the father is referring to the fact that even if the rest of the community believes that he is guilty of the transgression of stealing the coconuts, the land knows what really happened and will in a way protect him and his family from this unsubstantiated accusation. In the end, the land will take action to revenge the illicit actions of his neighbor who is attempting to get him off his land by making him unable to pay the fine which will result in the loss of the land.

The character of Viki fairly often seems to channel or talk to the Warrior Woman as a way in which to deal with the various trials and tribulations of daily life that she has to deal with both within and without her family ranging from her relationships with the teacher at school, her friends around the neighborhood, her siblings and family, as well as the problems of a young girl who is maturing and becoming a woman. This sort of communion or prayerful communication with the Warrior Woman spirit is a way of responding to the troubles that Viki finds both herself and her family in as the result of other's actions in the film.

Another example of cultural traditions as shown in the film arises when the girl Viki tries to talk to her father about appealing the court's or rather, the Administrator's order of a fine of ten pounds because she knows that the translator, Poto, has lied and feels that the father needs to take action to retrieve his good name in the community. The father responds that 'I've been shamed enough!! We'll deal with this the Rotuman way!' By this, it seems to mean that the father will rely on the cultural traditions or the spirits of the ancestors to resolve this situation of his unjust accusation of having stolen the coconuts.

One more instance of cultural traditions being shown in the film seemed to be the importance of the relationship between the brother and Viki. They seemed to have a special relationship where the brother-sister bond was very special as has been demonstrated in class when discussing these types of relationships in the cultures of the Pacific. The brother always seemed to be looking out for Viki and when he got in a fight over the false accusation where he was defending his father, Viki was right there to help him both by trying to pull the other guy off the brother but also by consoling him after the fight was concluded.

Just prior to the wedding scene and during it, there were also several occasions where you could observe cultural traditions at work. One of these involved the old woman coming to the father to borrow money and the staff for the wedding. She needed money for a costume and the father readily gave her quite a sum which the wife objected to somewhat strenuously. The old woman also made note of the importance of the staff by saying 'The staff is the last one on the island' and you could tell its importance to the old woman and the high level of desire she had to have its use at the wedding. The father, more or less, tells the wife that it is his obligation to help his relative by letting her borrow the money and staff and he does not seem disturbed, as the wife is, that he will be giving a small sum to the church. At the wedding itself, there are some cultural traditions that are shown including the scene where both the bride and groom are being bound in the preparations for the wedding. Also, there is an occasion at the wedding where the old woman makes the chief kneel down in front of her which is supposed to be a reference to remind the Chief to the link to the Warrior Woman who is the founding spirit of the island.

One final use of cultural traditions in the film was shown where the mother was training one of the daughters to do the traditional duties of a woman in the domestic area while the other daughter, Viki, who was good at school was being prepared to go away to Fiji so that perhaps she could one day be a high wage earner and help to support the parents after they reached old age. However, the early death of the father seemingly negated this aspect of the planning. Although it must be said, the mother herself would still need to be supported once she became an old woman and Viki's schooling would certainly help with this necessity.

Overall, there are many instances in this film that disclose the cultural traditions of the island of Rotuma. These range from the wedding ceremony antics, the brother-sister relationship, the calling upon the Warrior Woman in times of need, and the ceremonies that were used during the scene at the gravesite when the father was buried.



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Thier Eyes Were Watching God. Essay

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language arts

Their eyes were watching god essay

Love and indepence

Love and Independence, a division between together, and alone. In the book "their eyes were watching god" Janie shows her strong and her dependent side several times through out the story. Most of the time one may see that ilove can't ever be, but Zora shows a diffrent view to the situation. Zora neale Hurston introduces a diffrent way of seeing the importance and strength of love and independence by giving the character janie a sense of power and knowledge.

Janies ideal thought of a love is a "pear tree" a perfect, romantic time. Zora neale hurston shows through out the story of what janie's thought of a love story was. Janies first marridge was a disaster , she didnt really love her first husband, the relationship was forced on her by her grandother. She had no other choice but to marry him , she tried really hard to make it work out but it was impossible her "pear tree" just wasnt blooming , the love wasnt real. Janie says "The vision of Logan Killicks was desecrating the pear tree but Janie didn’t know how to tell Nanny that. She merely hunched over and pouted at the floor." (Their eyes were watching God, Zora Neale Hurston; 2. 39) According to janie her whole image of love is being destoyed by logan.

Janie leaves Logan for a better representative for her "pear tree" but something in her mind is telling her that he is not really the one ,but is better than what she had before. "Janie pulled back a long time because he [Joe] did not represent sun-up and pollen and blooming trees, but he spoke for far horizon. He spoke for change and chance." ( Hurston, 4.28) Logan shows Janie a new begning, a fresh start. Janie moves to the new town that her husband joe built. Mrs Starks has everything she could possibly want a shop of her own, a town, lots of acres of land, but still no real love and affection. Janie enjoys all of the funny talk and over exaggerated...



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Analysis of Compound Crusher Market Strategy

Mining machinery industry is an important pillar industry of the national economy, and as the construction of mining equipment and materials processing equipment in transportation, infrastructure, real estate and industrial raw materials and other industries industry it provides a large number of basic industrial raw materials and products for the rapid development of social economy. So mining machinery industry is not only an important foundation for establishing an independent industrial system, but also is an important symbol of social comprehensive industrial development power.
Compound crusher equipment is one of mining machinery industry and also occupies a very important position in the market. Dozens of different equipments such as Combination crusher , Jaw crusher , spring cone crusher , Impact crusher , compound cone crusher and so on are indispensable in deep processing of raw material of scoal, electricity, building materials and other fields, and also provide based technology equipment support for the railway and highway construction, water conservancy construction, municipal engineering contruction ,etc.
There appears the mineral market weakness and mineral prices sharply felling after the state steps up to the market at the national regulation of mineral resources.Because ad valorem tax will improve the industrial chain of resources exploitation and production cost, thus to curb demand and encourage energy conservation, at the same time, it helps to improve the efficiency of resource exploitation and utilization. From this point of view, implementation of the reform of resource tax will have a great impact on mining machinery, crusher equipment and other patterns.
From this, in order to get better development compound crusher enterprises grasp new market direction accurately, continue to extend "integrated" industrial chain, expand "diversification" marketing strategies deeply, improve quality of products and technical services and increase

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Ghuuytn

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Our collection includes thousands of sample research papers so you can find almost any free essay you want.



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Report

1. Each and every company have their own strategy, policies, culture and organisation. Size of a company may vary but they have their own working environment, structure, technology and people. Every time, it is not sure that the company will lead to success or goes towards failure. The activity of the company or the ratio of profit and loss of the company fluctuates because of the rules and regulations, employees’ expectation, competition, market condition, etc. So to achieve our goal we cannot simply stick into the previous style of management or the same daily activities.   In this case, we need ‘change’.
Change is another way of adjusting company’s strategy, its culture, structure and the technology. There are lots of reasons for change in the company. There can be an external or internal reasons for change. External reasons can be:
* Market condition
* Technology
* Government rules
* Economics
Besides, internal reasons are:
* Technology and equipment
* Employee behaviour
* Strategy
* Workforce
These changes can be adjusted in structure, i.e. design of jobs , authority, in technology, i.e. work methods and in peoples’ behaviour, expectations and attitudes.
I am an owner of small cleaning business which operates under the rules and regulations of NSW government, Australia. There are total five numbers of employees working under my company. As it is a small company and owned by me, I am the manger and supervisor for all of my five employees. I am running my company since past three years. Everything   was well operated. But then I have notice various factors are affecting my company because of the competitions of the other cleaning company in the market which are using latest machines and introducing new trainings to create experience cleaners.   As a result , most of my customers have reduced hours for my contract. Due to this, my employees and myself have been directly affected. Besides, as most of my employees are an overseas...

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Management Structure And Human Resources Marketing Essay

NYTimes.com’s 3D Video news section is a new way to report information that needs to go beyond print, photography, and interactive flash graphics. Using 3D technology, the 3D Video news section will be a tab on the NYTimes.com website that will enable users to play 3D video of events like important speeches, natural catastrophes, and milestone events.

Formed as a venture by the New York Times Company, the 3D video section will be integrated into the existing managerial structure of NYTimes.com, and will be an integral part of the newsroom.

With the blockbuster success of 3D movies such as Avatar, and with 3D technology becoming increasingly ubiquitous, all that was needed to make 3D news a reality is fast Internet speeds. Ultrabroadband, which operates at 200 times current Internet speeds at about 1 gigabyte per second, is expected to hit the market by 2012 – giving customers unparalleled fast access to the Internet. To exploit this technology, news needs to move and adapt, and considering the dire state of traditional news media today – 3D news could be the answer.

This plan will equip the New York Times newsroom with 3D cameras and editing software, and train reporters in their usage. It will enable reporters to take their stories to the next level, and add a new dimension to digital news, which has now become the preferred way most consumers get their news.

3D video news will be the best generator of revenue for the New York Times to date, which has been suffering from lowered subscription costs leading to lower advertising rates. 3D video news will increase viewership, target advertising, and command larger than ever CPMs, making NYTimes.com the preferred way everybody gets their news. NYTimes.com will have the first mover advantage over all competitors, and can roll out content as soon as ultrabroadband hits the small business and consumer market.

It will also solve problems of unfaithful readership, by becoming the first news organization to provide news beyond print and photography. It will utilize existing journalistic skills to tell a story, but through an entirely new technology. Under the New York Times brand name, which is trusted and reputable, 3D video will keep customers faithful, and attract new ones.

The Company

The New York Times is a daily newspaper that began publishing in 1851. It is circulated nationwide through all 50 states, including the District of Columbia. It is also circulated worldwide  .

The Times has a website, NYTimes.com, that commands a large market. In 2009, NYTimes.com was attracting 17.9 million unique users per month. Content is also distributed through social media (Twitter, Facebook) and mobile applications available for most smart phones.

For NYTimes.com, the primary revenue source is advertising. Earlier this year, the company also announced that starting 2011, NYTimes.com would no longer be free to use. Using micropayments, where users pay for content piece by piece. The more somebody uses the site, the more he or she will be paying. According to Arthur O. Sulzberger Jr., the publisher of the New York Times, the company is relying on reader loyalty to ensure future success. However, no further details about how exactly the company will be implementing micropayments were offered. A few articles will be free to use, he said, till users hit a pay wall and have to begin shelling out money.

NYTimes.com’s primary competitors are other news sites like Yahoo! News and CNN.com. Internationally, its sister website, global.nytimes.com, which combines content from the New York Times and the International Herald Tribune, has to compete against news websites like Reuters and the BBC.

Digital News: A Summary

The Internet has had enormous impact on traditional news companies. In 2008, it surpassed all media except television as the preferred way that consumers get their news, according to the Pew Research Center  . The jump towards online news was enormous. In 2007, only 24 percent of Americans said they were getting news primarily from the Internet. In 2008, this number rose dramatically to 40 percent. 2008 was by and large considered the milestone, and just the beginning, of the dramatic shift towards digital news consumption. Delivery of news through digital methods had become the norm by 2009. According to the Project for Excellence in Journalism  , six out of 10 Americans were getting their news online by then.

What is interesting about the digital shift is that social media or blogs are not ready to take audiences away from traditional news organizations. Though more people are consuming news online, they are doing so using online versions of newspapers. The Project for Excellence in Journalism says that this trend could change, especially with the younger generation. In a survey by Nielsen, the younger demographics were likely to point to news aggregators like Google as being the primary way they get their news. They are more like to be “grazers” – get the headline, the author, and the first few sentences of the story, and then leave it at that. The challenge for traditional news organizations is to get users to the website, instead of letting them leave before stepping foot inside  .

Audience Behavior

How people perceive news, especially online, has changed dramatically. They are no longer passive consumers. Indeed, the news that is most read online is usually one that triggers some sort of participation. This has come about mostly due to social media sites like Facebook and Twitter that allow audience participation, and the increased portability of news due to users who get their news via cellphone or portable computers.

The problem for traditional news sites is that audiences are “grazers.” Though half of all audience traffic for news is tied to legacy news organizations like the New York Times and CNN, nobody is spending much time at those websites. According to Nielsen  , the average news user spends only 3 minutes and 4 seconds on a news website per session. But visitors to the New York Times website spends at least a minute longer there than on news aggregator sites like Google. The challenge is to keep people’s attention, and this business plan will do that.

Figure 1: Top 20 sites by sector (Source: PEJ’s State of the Media 2010)

According to Nielsen, NYTimes.com was the fifth most visited site in 2009, commanding 18.5 million unique visitors.

Economics

Advertising, as always, remains the problem in the digital shift. Though some companies experimented with pay walls, there were increased signs that consumers are not ready to pay for news.

However, the one place where news companies are trying to increase advertising is videos.

Figure 2: Online Ad Spending by format in 2009 (Source: eMarketer, “U.S. Ad Spending Turns a Corner”, December 11, 2009)

As shown in the figure above, the only category that grew other than search was video advertising, which reached $1.02 billion in 2009, up 40.2% from $732 million in 2008. Because advertising has shown that it alone will not be a sufficient source of revenue, news organizations are increasingly looking at alternative revenue streams. The most obvious one is charging users for content, either through a pay wall (made successful by the Wall Street Journal) or micropayments. As discussed above, The New York Times announced earlier this year that it will be charging users to read it online using micropayments.

How can traditional news companies make the shift to digital but still keep high revenue?

Opportunities

How to solve the “grazing” problem.

According to the PEJ report, consumers look at many different sites to get their news  . Establishing a brand and ensuring users remain loyal to that brand is one of the best ways a news site can ensure success. Users are discriminating to some degree: if NYTimes.com is able to gain loyalty for a specific “type” of news, and be the best at it, they can guarantee that people will return. Therefore, our proposal of using UBB to incorporate 3D videos of events will make NYTimes.com “the place to go” for a specific kind of news.

Ensuring interactivity is key to success.

News sites can no longer afford to keep information flowing uni-directionally. News is a social currency to most people. NYTimes.com needs to retain interactivity in order to keep customers. In our 3D video scheme, we would also have a real-time chat box in which users can submit comments, feedback, and carry on conversations about the content they are watching. At the same time, if they also have video footage or photos of the event in question, they can submit these. Their footage will also be available to those watch the content on NYTimes.

People don’t want to pay. What can we do?

Most of the research by PEJ indicates that there are a few situations in which people are willing to pay. As the Wall Street Journal model shows, people pay for news that is difficult to get through other means, like finance news. People will also pay for high quality, high value content, which is why iTunes is successful. Our 3D video plan will be high quality, and 3D – difficult to get through other means.

Advertising

Video advertising has shown enormous gains in the past year. Our plan utilizes video, which commands a higher CPM than other forms of advertising methods like banners or pop-ups.

Competitors/Threats

Currently, no news organization utilizes 3D news delivery. Because of the relative newness of the technology, our plan estimates that there will not be any competition from other news organizations. Of course, as 3D technology gains a foothold, other news organizations will seek to do what our plan does: to integrate the technology in the delivery of the news online.

Our biggest competitor in 3D video news will most likely be the Wall Street Journal, which also competes with the New York Times for consumers. However, at this time, WSJ.com has indicated no desire to go 3D.

The only other news organization which is experimenting with 3D technology is Sky News, based in the UK. Sky News debuted its “Second Life Newsroom”, which enables customers to “visit” the Sky News newsroom through Second Life – they can be presenters, create and anchor their own shows, and so on. Sky has also indicated that they are considering the possibility of presenting news and events through 3D. 7,000 people did the Hajj pilgrimage and “went” to Mecca via Second Life in 2007.

However, Sky News is not doing what our plan does: utilize the resources of the New York Times to give our reporters 3D capabilities through training and technology to bring consumers event coverage in 3D. Therefore, we do not see any competition in the short term. We will have the first mover’s advantage – and therefore build customer loyalty before other news organizations. We will also have the technological advantage – make our mistakes and learn from them – before everyone else.

Competitive Advantage

Not only are we moving first, we are also able to use the enormous clout of the New York Times Company to leverage our position. We can exploit the expertise of the current New York Times staff – both editorial and technological – and therefore gain a considerable advantage.

We can also enter into partnerships with pioneers in the 3D technology field, like Sony Corp., which produces 3D capable cameras (stereoscopic cameras). According to Sony’s Chief Technology Officer, Gary Podorowsky, Sony 3D cameras are the best in the market. If we combine the resources of the New York Times and Sony, we could benefit from huge economies of scale, putting us at an advantage over small companies that may try to produce 3D video.

Because 3D content is expensive to produce, we have a massive advantage over competitors because we are working with the New York Times. Financing will be easier, partnerships will be simpler, and we can benefit from the clout the organization has. Furthermore, we will be producing all content in-house – giving us full control over what we choose to produce and when.

One of the major weaknesses that ESPN has with reference to their plan of broadcasting the Soccer World Cup in 3D is that there are only 85 live sporting events over the entire time period. There will be plenty of “black space” on the channel when no games are being played. We do not have that problem – we produce as and when it is necessary to produce content, and we will only produce necessary content that consumers want.

Weaknesses

The biggest weakness of our product is the 3D glasses, which would have to be worn to watch the 3D videos on the website. However, we believe that with 3D technology becoming a little bit more mainstream, people will be willing to wear those glasses.

If you already will own a 3D television set, will be watching the 2010 soccer World Cup in 3D on ESPN  , or be watching the new 3D network that Sony and Discovery are planning to launch together, 3D glasses will be as much a fixture in the home as anything else.

The other problem is the massive reorganization of reporting and journalism that will be needed to make this plan a reality. The costs of retraining and equipment will be discussed more below, but at the outset, incorporating 3D video into NYTimes.com will need reporters to rethink the way they shoot and produce video.

Our plan operates under the umbrella of the New York Times, and specifically under NYTimes.com. The existing management structure of NYTimes.com will be kept the same, with an extra arm added to oversee the 3D video section on the website.

The extra arm will be divided between “editorial” and “technology” teams. The editorial team, comprised of 8-10 journalists with extensive digital media skills, will be responsible for organizing the video components. This includes deciding which events to cover, how best to create the video, and also working with NYTimes.com’s other reporters to create hybrid projects.

For example, if the New York City Marathon is being covered, there will be of course a print piece accompanying the video, along with photographs, and perhaps an interactive graphic showing the race route. Therefore, the Editorial team will be working closely with the NYTimes editors and reporters to create the project.

The technology team is focused more on training and the technical aspects of the video production. Comprised of 13-15 people, the team will be responsible for teaching camera work to both the video reporters and the regular reporters, producing the video, and will be working very closely with the editorial team.

Because this is a very creative enterprise, both teams would be acting mostly independently, but supervised by a manager who will co-ordinate between both teams and determine overall strategy. That manager will also be the main liaison to the web editor of NYTimes.com, as well as the managing editor for the New York Times.

Apart from this staff of about 26 people, resources for sales, marketing, distribution, and so on will be shared with the NYTimes.com’s existing pool of people.

Content Production

Content production in 3D technology is of course the biggest obstacle in this business plan. It is difficult to shoot in 3D, and requires expensive equipment and extensive training.

There is also not a lot of content out there. Since our plan relies exclusively on in-house content, production needs to be fast, and plentiful. Therefore, retraining in 3D technology and editorial decisions need to be fast – so content will be plentiful on the website. The entire point of digital news is that people constantly want to see fresh new content, and there is a grave danger that stale content will be left up for weeks without new videos coming in.

Eye Fatigue Problems

The issue of eye fatigue is definitely going to be a factor. Though this is not relevant to people who watch 3D movies, makers of 3D television sets are now grappling with the headaches, eye fatigue, and other health problems the technology brings up. Though this may not affect us as much – because we aim to have short, 5-10 minute videos, not 24-hours-a-day broadcasts – this is a technical issue that will be still factored in when creating the videos and deciding how long they will be.

The glasses

Many have questioned 3D technology because people will not want to wear 3D glasses all the time. This is another factor that will be considered when dealing with 3D videos on NYTimes.com. Though this is again more of an obstacle for longer, full-length broadcasts of 3D content, our plan needs to figure out how to get the glasses to subscribers.

Starting 2011, the New York Times website will no longer be free to use. Therefore, when consumers subscribe, a box of 3D glasses will be sent to them. Glasses are cheap to produce, and distribution costs will be negligible. As long as every household has a few pairs, the technical issues behind how people will access the videos will be solved.

Technology

Reporters will be equipped with a Sony 3D camera. Sony announced earlier this year it was building a range of consumer-friendly and easy-to-use cameras to film in 3D  . Though exact retail costs were not disclosed by Sony, a look at other similar technology by Panasonic indicates a possible price point of $21,000 per camera  . At the beginning, we can invest in 5 cameras, and as more reporters are comfortable with using the technology, buy more.

1

5

$105,000

2

8

$168,000

3

12

$252,000

Editing software can be bought at a one-time cost of about $50,000.

Training

Training in shooting 3D will require experts to be brought in to teach shooting and camera work. We estimate a one-time cost of $25,000 for this. Once the editorial and tech staff know how to use this, they can train other reporters.

Sources

At the outset, the financing will be done through the New York Times Company, which will pay all the costs associated with buying equipment and retraining.

After this, the 3D video arm will be largely independent, and use advertising to pay the rest of the costs. Online video advertising is clearly a better money spinner than traditional advertising. Video advertising commands a more profitable CPM than banner ads or other forms of online advertising. At the beginning of the video, an advertisement will be played. Throughout the video, advertisers will be able to put logos in the corner, with an option of interjecting advertisements in the middle of the video, depending on the length of the broadcast.

Recently, DoubleClick compared the effectiveness of video advertisements versus static advertisements. The study found that video ads received click-through-ratios between 4 and 7 times that of static banner ads  . With video ads, it is also easier to measure interaction rates with users, which means advertising can be targeted better.

The above figure shows the results of a survey by eMarketer and the Interactive Advertising Bureau that looked at CPMs commanded by different types of advertising. It showed a much higher CPM in video ads than any other ad format. The average CPM was $43. The CPM commanded by video ads range from $40 to $50. This is a huge lead over banner ads which are sold by publishers, which command only a $10 to $20 CPM.

The success of advertising on Hulu, which has advertisements at the beginning of clips, as well as between, is a good testament to how profitable this plan will be. Hulu sells ads at a slightly lower CPM, around $25 per 1,000 views. However, because Hulu’s content is not original, this is to be expected. Our plan has original content, which can certainly command a higher CPM.

It is also important to note the domino effect this will have on CPMs in other areas of NYTimes.com. The more people that view videos are also likely to stick around and look at other sections of the website, which means a higher traffic overall and more revenue overall. According to the New York Times’s most recent earnings report, digital advertising revenues grew 18 percent in the first quarter of the year, a positive sign that this is the right time to expand on the digital front.

The majority of the consumer base for NYTimes.com’s 3D video news sections will come largely from the people who use the web to get their news.

Online news users tend to be younger than print news readers, with 29 percent of them under 30 years old. 50 percent of them are employed full time. This data, gathered from an online news survey by PEJ and the Internet and American Life Project, is presented below.

According to Quantcast, NYTimes.com is evenly read by males and females, with a large proportion having a post-graduate degree. This means that our product is targeted towards the “young” and technologically savvier populations. They are also the ones more likely to be ready to experiment with the new technology, and more ads can be targeted to them as they have more disposable income.

Where to advertise?

This service needs to go viral. Word-of-mouth advertising has been shown to create “buzz” around a product. Therefore, advertisements on sites like Mashable, Facebook, and Twitter would be the best way to get the word out. YouTube is another good way to go viral. Videos with a fun, edgy feel about this new service will be put on YouTube and more likely to be viewed by the target demographic.

Of course, in house advertising would be a good way to get existing readers to try this out for themselves. Ads in the print edition of the newspaper and on the website would make this very effective. To target further, ads in the sections of the newspapers read by young adult would be most effective.

For the following projections, we are assuming an initial viewership of 20 percent of the current number of readers of NYTimes.com. For month 1, 3.5 million users will watch the video. There will be one video per month in months 1-5, and four videos per month for months 6-12. Every month, we are estimating viewership to rise slightly, by 100,000 per month. The CPM commanded is $43. There are two ads per video.

1

3.5

$0.30

2

3.6

$0.31

3

3.7

$0.32

4

3.8

$0.33

5

3.9

$0.34

6

4

$1.38

7

4.1

$1.41

8

4.2

$1.44

9

4.3

$1.48

10

4.4

$1.51

11

4.5

$1.55

12

4.6

$1.58

Costs in the first month are under $200,000. The service will be profitable right from its inception.

There is no doubt that news organizations need resuscitation. Small breakthroughs have been made possible by digital news. However, the problem is that companies like the New York Times do not offer anything vastly new on their website, save a few graphics and interactive designs.

This business plan solves that, making people want to pay (through micropayments) for a niche product that cannot be found anywhere else. The product is unique, but relatively easy to implement. It requires minimal investment in technology and retraining, but because it operates under the trusted and reputable brand name of the New York Times, has an existing consumer base that ensures its profitability.

It commands high CPMs from advertisers, and will both keep existing customers but also “steal” them away from competitors because we have something they do not: coverage of events and stories in an unprecedented way that transports you right to the scene. Whether it is a historic speech or a devastating earthquake, readers of the New York Times can be there and experience it themselves, knowing all the while that they can trust that they are looking at content that is produced with the highest journalistic standards in mind.



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