Successful promotion campaigns dont happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.
1. Define a specific objective.
Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.
2. Determine a workable distribution plan to a targeted audience.
Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.
3. Create a central theme.
Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.
4. Develop a message to support the theme.
Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. For instance, to promote its services to small businesses, a bank created the theme "Are you tired of being treated like a small fish?" and sent fish-related products to its prospects along with promotional literature.
5. Select a promotional product that bears a natural relationship to your profession or communications theme.
A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme "Experience the magic at Disney."
6. Don't pick an item based solely on uniqueness, price or perceived value.
Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign
Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company
Sales promotion is one of the four aspects of promotional mix.
Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include:
coupons
discounts and sales, including Indonesia food store Sale
contests
point of purchase displays
rebates
free samples (in the case of food items)
· gifts and incentive items
· free travel, such as free flights
Sales promotions can be directed at either the customer, and / or distribution channel members (such as retailers).
Sales promotions targeted at the consumer are called consumer sales promotions.
Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many.
Consumer promotions are targeted towards end consumers. Tools include samples, coupons, cash refunds, price packs, premiums, advertising specialties, patronage rewards, point-of-purchase displays and demonstrations, and contests, sweepstakes and games.
Trade promotion is directed to the retailer and/or wholesaler. The point of a trade promotion is to persuade resellers to carry a brand, give it shelf space, promote and push it. Tools used for consumer promotions can also be used as trade promotions. In addition, manufacturers will do things like offering discounts off list price, advertising allowances and display allowances as trade promotion tools.
They try to promote itby :
-stockholding bonus
-sales target
-bonus for performance
-retailer contests.
-special rebate for above target performance.
What sales Promotions would u recommend for :
1.Tv Media service like Media TV
CONSUMERS
consumer coupons
consumer contests
point of purchase displays
gifts
incentive items
free travel, such as free flights
-sales target
-bonus for performance
-retailer contests.
Company Proposing Launch of new car (BMW)
CONSUMERS
consumer contests
point of purchase displays
gifts
incentive items
free travel, such as free flights
RESELLERS
-stockholding bonus
-sales target
-bonus for performance
-retailer contests.
Company launching coffee makers,
consumer coupons
consumer volume discounts and sales,
consumer contests
point of purchase displays
free samples
gifts
-stockholding bonus
-sales target
-bonus for performance
-retailer contests.
-special rebate for above target performance.
Consumer durable product like Air conditioner, where dealer support is necessary to achieve target, they can try to do as follows :
consumer contests
point of purchase displays
free samples
gifts
incentive items
-stockholding bonus
-sales target
-bonus for performance
-retailer contests.
-special rebate for above target performance.
Bus way trans Jakarta ,
consumer coupons
consumer contests
incentive items
free monthly cards,
Lux Soaps, A detergent facing Heavy Competition.
CONSUMERS
consumer coupons
consumer volume discounts and sales,
consumer contests
point of purchase displays
free samples
gifts
incentive items
free travel, such as free flights
RESELLERS
-stockholding bonus
-sales target
-bonus for performance
-retailer contests.
-special rebate for above target performance.
Small hand tools are mostly sold through independent acehardware STORES
and hardware chains. Most of the customers are
-garage owners
-small builders
-renovators
-handyman
-repairers
-tool makers
-small workshops
-major workshops
etc etc
We need to do :
-stockholding bonus
-sales target
-bonus for performance
-retailer contests.
-special rebate for above target performance.
3. Program for consumer
consumer coupons
consumer volume discounts and sales,
consumer contests
point of purchase displays
rebates
free samples
gifts
incentive items
free travel, such as free flights
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