EXECUTIVE SUMMARY
Southwest Airlines is one of the biggest USA airline company and it is famous for low-cost carrier which is located in Dallas.
Southwest Airlines is one of the most well-known and recognized names in the airline industry today. Known for its inexpensive, yet efficient flights, Southwest has set a business model that many airlines attempt to imitate. In 1971, Rollin King and Herb Kelleher joined to create a unique airline company. At the roots, their idea was to provide people with an airline who was the cheapest, got their passengers to their destination on time, and gave good service on the way. That first year, Southwest Airlines began service between San Antonio, Houston, and Dallas. They furthered their great service outside of Texas 1979, when they introduced service from Dallas to New Orleans. As they began to purchase more and more aircraft, Southwest became more popular. This was evidenced by their continued growth to major cities. In 1982 service began in Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix, and Kansas City. 1987 marked the sixth year in a row that Southwest Airlines was the recipient of the best Consumer Satisfaction Award of any U.S
The purpose of this paper is to define and discuss the past, present, and future of the airlines industry in relation to Southwest Airlines. First, a history and overview of the Southwest Airlines and the airlines industry as whole will be presented. Next, we will present several economic indicators that have affected the airlines industry, including unemployment and fuel prices. Consequently, we will discuss the forecasts from several sources of some of the economic indicators. Lastly, our team will explain the fiscal and monetary policies that have affected the way that Southwest Airlines is run.
I. Executive Summary
In 1960, the inconvenience of traveling by bus or car between the cities of Houston, Dallas and San Antonio which was experiencing rapid growth...
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