Showing posts with label Political. Show all posts
Showing posts with label Political. Show all posts

Political Economy In Trade Related Participation History Essay

In order to examine the role of pre Hispanic political formation in of the Philippines and how it related to political economy, trade related participation, political transformation and social rankings are considered.

Chinese historical records are the world’s most comprehensive and complete written evidence of what the world has been since 1700 B.C. – 1046 B.C. It has been the works of Chinese historians and scholars who have documented China’s history and its association with other neighboring countries. Most commonly, China has traded with countries in Asia and the Southeast Asia, including the Philippines and has noted important aspects of Philippines trading system back to the pre Hispanic period. Coinciding with this claim, there has also been historical records of Philippines early people who engage themselves in trading with foreign countries such as China. So there has been a concession between China and Philippines that these two countries are openly trading during the pre Hispanic times. One notable feature that the Chinese historians have said about the Philippines is that the foreign trade system during that era has been strongly influenced by socio political system.

Since there has been no formal entity of a sustained and institutionalized state in the Philippines during the pre Hispanic period, tribes and chiefdoms are eminent to take that governing form. Philippine historical accounts says that in a social hierarchy of either a tribe or a chiefdom, only the people who belong to the elites are allowed to engage in trading. By this, we can see a highly centralized form of system wherein those in the higher class gets more privileges than those who belong to the lower classes of the social hierarchy. This denotes a very bureaucratic socio political system wherein people are bounded and restricted by the set of options provided only in their classes. The people who belong to the lower classes are restricted in foreign trade system but can engage themselves in local trading such as inter tribal or tribal to tribal trade system. In order for them to partake of the foreign commodities that are only the elites have, they will offer services to them in the form of working for their field, errands etc. in exchange for a small quantity of what they have asked.

Another feature that the Chinese traders and historians have noted about the Philippines is that most of its commodities are ornaments made out of gold, silver and copper. These were the primary merchandise that the Chinese would want to acquire. In exchange for these precious metals, garments and useful items are traded for the Philippine merchants. Also, included in the trade were animals, fruits and vegetables that are products of both countries. It is noticeable that smart trading exists during that time because people trade something for what they need. Survival has been the focal point of trading for the lower classes because it is a way for them to acquire what they need in everyday life. Hence, on the part of the rich and the elites, they trade because they wanted to get more out of what they have already gotten.

The type of socio political system during the pre Hispanic period has utterly favored the interest of the elite and the ruling class. It is only then by the time that the Spaniards have colonized the Philippines where there has been a clear distinction of what are the state and a society’s role in development. The evolution of the socio political system in the Philippines has been a long process toward the end of the pre Hispanic period.

Chiefdom is a kind of complex society wherein there is a varying level of centralization and is governed by a sole person known as a chief. Often described as a social organized group, it takes form of neither a simple tribe nor a complex state; rather, it is “an autonomous political unit comprising a number of villages or communities under the permanent control of a paramount chief” (Carneiro 1981: 45). Since inequality and centralization of authority exists in chiefdom, there are at least two divisions in their social classes, primarily the elites and the commoners. In some places, chiefdom has a social hierarchy with three to four divisions. The affluent people or those who have great influence, power and prestige in chiefdom belong to the elite class and everyone else fall in the category of a commoner. Although the distinction between classes is highly recognized in chiefdom, an individual might change social classification during his lifetime by extraordinary behavior. If a commoner, by chance get to have a fortune by any means, he will then be regarded as elite. Same as if a commoner would contribute for the betterment of the chiefdom in form of wealth or prestige, his social class will then be changed into elite. In line with this, the ruling class who also belong to the elites often than not inherit the rights to become a chief. A kinship runs in chiefdom for as long as there is a legitimate heir to the position. Chiefdom is generally composed of a central community where the chief lives and is surrounded by a periphery of smaller subsidiary communities who all recognize the authority of the sole chief.

Looking upon Philippine chiefdom during the pre Hispanic period, these characteristics were very prevalent. A number of chiefdoms have been recorded by historians namely the chiefdoms in Ifugao and Kalinga in Northern Luzon, Hanunoo in Mindoro Island, Sulod in Panay, Bukidnon, Maranao, Magindanao, Bagobo, Manuvu, Tiruray in Mindanao and Tausug in Sulu Archipelago. Ethnographic studies were focused mainly on the region of Mindanao where the biggest concentration of chiefdoms is eminent. Mindanao is considered as the country’s biggest island with a geographical specification of mountainous region and is home to indigenous tribes and ethnic group. Since the area is abundant with rich land resources such as fruits and vegetables and minerals like gold, silver and copper, the fight for territorial power amongst tribes is widespread. Tribes with more population, often than not, has the power to conquer a less populated tribe which will then be an extension of its territory. With the accumulation of more less powerful tribe, the winning tribe can now form chiefdom. Under the leader tribe, the sub tribes are ought to make and produce tributes to it. They must adhere to the paramount chief for them to be able to survive because when a sub tribe has not able to contribute something to the leader tribe; this calls for the expulsion of the sub tribe and banning them to consume resources within the territorial boundaries of the chiefdom.

Same as to the other parts of the Philippines, chiefdoms exhibit similar characteristics. It is only in Mindanao that chiefdoms are frequently discussed by researchers because unlike in the other parts of the country, Mindanao chiefdoms’ are mixed of Muslim and non Muslim tribes. Issues between Muslims have been long fought of even before Christianity has paved its way to the Philippine soil. Muslim chiefdom in Mindanao tends to fight non Muslim chiefdom because since then, they would want to separate themselves to the whole of the country, making the island independent and Muslim owned. This added more enthusiasm to the researchers because chiefdom has not only been the fight to conquer and expand territories but rather it is a struggle to show supremacy of beliefs, traditions and customs.

There have been a number of similarities between tribal and chiefdom in the Philippines that is why both are commonly mistaken to one another. Previous discussions have illustrated the characteristics of chiefdom and how it is different from a tribe. Chiefdom is distinct to a tribe because it is rather a collection or a group of tribe. But the system that runs between these two is almost the same. The political structure has been similar, although there has been some distinction between the social hierarchical systems. Through the years that chiefdom has been the governing body in the pre Hispanic Philippines, it has evolved itself from being a simple chiefdom to a more complex one and this is because of the factors that emerged along the process.

During the times of early chiefdom, it is characterized by a central community that is surrounded by other smaller communities who adhere and is under the prime community which is led by a sole chief. Through the years, since there is a number of chiefdom, there came a time where a complex chiefdom is formed. Compared to a single chiefdom, a complex chiefdom is a group or a collection of chiefdoms which is governed by a paramount chief. This paramount chief is the head of all the chiefs under the complex chiefdom. It means that the less powerful chief of certain chiefdom is under his control. The reason why this so called complex chiefdom existed is because of the rising number of small or weak chiefdom in the area. There has been power struggles between chiefdoms and as a result, they are expanding their territories, provoking a battle against the other chiefdoms. Usually, the chiefdom that succeeds is the one that has been a powerhouse from the start, meaning they have a numerous population, resources and the capability to launch an attack with a great chance of succeeding. The losing chiefdom in return will have no right to abstain the authority of the winning chiefdom, rather it must compel with it for as long as it is under its control.

Chieftainship abilities and characteristics are a very crucial part in deciding who would be is the next chief in chiefdom. One has to be from the elite class or those who have high reputation, wealthy and of a noble kinship. He must also be a committed leader with a strong will of sustaining his chiefdom. The possession of intelligence is important not only in tactics in warfare but also in running the community. Since he governs the chiefdom, he has the sole political power. The right to make laws and pass them is under his control. The power to make verdicts on cases is also his authority. In short, the chief has embodied himself the power of the legislature as he makes the laws of his chiefdom, executive as he pass the laws that he had made and the judiciary as he decides on what is right from wrong. But he chief cannot make this all by himself, he has a board of trustees who serves as his advisers on issues related to the running of the chiefdom and they belong to the nobles, particularly the chief’s relatives or in line with the kinship.

We can infer from the descriptions that were stated above that the political structure in chiefdom has been centralized, not only in the form of the complex one but also to the single and simple chiefdom. It is also noticeable that the supposed characteristics of a chief greatly resemble an ideal leader that chiefdom, community or a state would want to have. This has been the ground in choosing a qualified leader in the present and ever since the time of the pre Hispanic Philippines.

The political characteristics that a chief must obtain to have a well rounded governing power in his chiefdom has been stated in the previous section. But how does the chief get hold of his power and position to the society? This has been the question that the researchers have focused on and found a system that is quietly similar to the one that the monarchs in United Kingdom and other monarchs in the world who have adopted the same ideology.

It is clearly emphasized that before a chief can be placed on his position, he must have a noble kinship; therefore he must be from the ruling class or the elite. If for an instance the chief has died, the next in line would be is from his direct descendant, his son. We can see in here that only male can be a chief in chiefdom. For example, if the chief had died and he does not have a qualified male child but rather a female one, then the thrown will be directly given to his brother. There has been an instance in the Bagobo chiefdom wherein the chief died and he does not have a qualified son, brother or nephew left to take the position, then the kinship lost its power in line even if there were still females in their clan. So to retain the power in the clan of the chief, every male descendant must have at least one male offspring in his family. Also, since they are form the elite and more powerful class, male can marry a number of wives to ensure that someone has to seat form the thrown that will come from their clan.

The kind of hereditary system in the political cycle that has been inculcated in the system of chiefdom in the Philippines has been eminent not only in Asian countries who adopted governing systems with kings and emperors but also to the western early civilizations. It only connotes the idea that there is a tendency on people on early times to garner so much power in their hands to prolong their sovereignty in their territory.

Social ranks in Philippine chiefdom like the political leadership roles were traditionally fluid and dynamically created in constant interplay between genealogical manipulation and status competition through feasting, strategic marriages and trading. Archeological evidence is brought to bear on the evolutionary dynamics of Philippine social hierarchies which focuses on burial and settlement remains dated from the two millennia preceding European contract. The available settlement and burial evidence is consistent in recording increasing social status and wealth differentiation over time during the two thousand years of complex society formation in the Philippines (Junker, 2000). The archeological evidences for evolving wealth difference is meager for all periods of complex society development in the Philippines since pre Hispanic social organizations has not been a traditional focus of the archeological investigation.

Several studies suggested that the hereditary social ranks characteristics of chiefdoms can be recognized archeologically not only through differential access to objects of wealth that act as status symbols in domestic context but also through analyses of variation in mortuary practices (Beck 1995; J. Brown 1979; Chapman, Kinnes and Randsborg 1981).

In the case of the Philippine complex societies, there is a wide range of ethno historical literature that helps us evaluate what aspects of mortuary ritual and death related social exchanges might and might not be reflected in the material treatment of the deceased. In one of the discussions of Metacalf and Huntington on the role of mortuary ritual in complex societies of Southeast Asia (1991: 135 – 144) notes that extreme public display and wealth must be seen in the context of political systems with “cosmic pretention and chronic competition.” (p. 136)

In the Metal Age cemeteries, we could see that there are generally two discernable burial ranks which are then characterized by sharp distinctions in both the quantities and the quality of grave goods and mortuary treatment rather than graded differences along a relatively continuous scale. Most of the Metal Age burials are secondary urn burials or cremations but the catch is that there is a clear dichotomy between the exceptionally rich burials that elaborate earthenware vessels, metal goods and shell ornaments as grave accompaniments and the poor burials with few or even none of these goods. Moreover, the burials from the Early and Late Porcelain Period are considered more complex since it has many degrees in the diversity and numbers of grave accompaniments as well as in the form and labor requirements of the burial chambers.

Philippine chiefdoms become involve in long distance trade with China and other Southeast Asian political organizations. Chinese porcelain and other luxury goods from outside the archipelago have become the key symbols of social status and political power for the Philippine chiefly elite. The importance on overseas luxury goods in the Philippine political economies corresponded with the emergence of more organizationally complex and territorially expansive chiefdoms and kingdoms before the Spanish contract.

As a local demand for porcelains and other exotic goods it drastically expanded in the Philippines and a number of alternative sources for forest product exports grew after the fourteenth century and foreign traders shifted towards a mass production strategy in which massive cargoes of cheaply made porcelains are traded widely all over the archipelago.

Philippines restricted access to foreign luxury goods and maintained their social values as exclusive as the elite prestige goods through controlling the geographic venue and the social context of exchange. On the other hand, foreign trade monopolies are created by developing the port facilities and economic base in order to attract foreign vessels and then serve as profitable trade partners. Moreover, the Philippine chiefs that depended on foreign derived wealth as a major source of power and prestige only relied on a number of institutionalized mechanisms just to make sure that the access of these goods are exclusive. Philippine rulers also developed a strategy to monopolize foreign trade and to keep the foreign goods from circulating the alliance networks of their political rivals.

The additional production needed for sustain the chief’s household and elite followers are obtained not through direct ownership of lands within a fixed geographic territory but instead through the development of clientage relationships that granted a chief the right to collect agricultural tribute from political subordinates. Philippine chiefs in general did not strengthen additional production through investment in hydraulic systems, large-scale terracing, or other technological improvements but instead grabbed additional labor through increased slave prowling, expanded tribute flow through increasing the labor burdens of subordinates and encouraged agricultural colonization of adjacent forest lands.

The textile industry is one in which the Philippines has long acted as an exporter. The early Spanish noted that the Filipinos knew had to raise, spin and weave cotton and silk. Lace-making and embroidery were widely practiced often with superb results. Besides cotton, abaca fiber and banana leaf fiber was also used. The native silk was known as pina. The woven works of the Philippines, particularly from the Muslims and animists of the South are now receiving long overdue attention from the international community.  

In traditional Philippine society, the importance of specialists with particular skills was emphasized by the bestowal of the title 'panday,' in recognition of mastery of an art, an applied science. They performed unique roles in their communities' struggle with nature; they attended to the birth of valued functional and ritual objects. In western Mindanao languages, midwives are called panday. Skills in various materials were specified: there was the panday-anluwagi (builder-carpenter), panday-bakal(blacksmith), or panday-ginto (goldsmith).

Natives of gold mining areas would have had several options, as shown by the career of contemporary artisan and National Craftsman Arcilla of the town of Paracale, in the province of Camarines Norte. The name of the southern Luzon town is derived from kali, or gold pit-mining. From a landowner he acquired mining rights, for a fixed monthly rental plus 10 per cent of the metal yield. He opened the land to diggers on condition that he would have first option to buy the gold. At the same time, he trained and organized goldsmiths and paid a fixed rate for their labor, based on the weight of the finished pieces. He sold raw material for a marginal gain, and finished pieces in Manila for a larger profit. Even the landowner's share is worked by him. He has bought his own parcels of gold-bearing land; to be worked on later similar arrangements may have been entered into in prehispanic times.  

Brumfiiel, Elizabeth, and Timothy Earle. 1987. Specialization, exchange and complex societies; an introduction. In E. Brumfiel and T.K. Earle, eds., Specialization, Exchange and Complex Societies, pp. 1-9. Campbridge: Campbridge University Press.

Carneiro, Robert. 1981. The chiefdom as precursor state. In G. Jones and R. Krautz, eds., The Transition to Statehood in a New World, pp. 37-39. Campbridge University Press.

Clark, John E., and William J. Parry. 1990. Craft specialization and cultural complexity. Research in Economic Anthropology 12:289-346.

Geertz, Cliford. 1973. The Interprepation of Cultures. New York: Basic Books.

Gullick, John M. 1958. Indigenous Political Systems of Western Malaya. London: Athlone Press. 1st edition.

Hall, Kenneth. 1985. Maritime Trade and State Development in Early Southeast Asia. Honolulu: University of Hawaii Press.

Junker, L.L. 1990a. Long-distance trade and the development of socio-political complexity in Philippine chiefdoms of the first millennium to mid-second millennium A.D. Ph.D. dissertation, University of Michigan, Ann Arbor.

1990b. The organization of intra-regional and long-distance trade in pre-Hispanic Philippine complex societies. Asian Perspectives 29 (2): 167-209.

Peregrine, Peter. 1991. Some political aspects of craft specialization. World Archeology 23 (1): 1-11.

Winzeler, Robert. 1976. Ecology, culture, social organization and state formation in Southeast Asia. Current Anthropology 17: 623-624.



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Party Switching In The Philippines Political Agenda History Essay

History » Party Switching In The Philippines Political Agenda History Essay

Party switching seems to be a trend in the Philippine political agenda. Members of political groups tend to switch their loyalties to different parties, when they have the urge to do so or when the necessity comes. This so called party switching could also be coined as political turncoating.

Political turncoatism could be traced back from our history. This case study will aim to analyze the party turncoatism throughout the Philippine history. This will aim not only to explain the elitist and self-interest nature of politicians switching to different political parties, rather it will also explain other factors which influenced them to do so. Through a proper understanding within the nature of the political turncoatism in the country, the study also aims to strengthen its initial conclusions and findings through the use of a bill. Housebill 3655 is one important bill that needed to be focused on in this study. The nature and context of the Housebill is important, for it is the actual link and evidence of the eminent political turnocatism in the country. The Housebill 3655, an

This study will really aim to explain the reasons of the unchanging trend of turncoatism in the country through analyzing an actual bill in the country. It will also aim the political dynamics of turncoatism and the bill itself. It focuses on the bill and it will try to explain what the bill says about the current political party system here in our country.

According to Huggins and Turner (1997), “parties have become the principal way in which demands and expectations in society can be expressed and channelled (p.372).” Political parties play an important role in the government. In the Philippines, it can be seen that we have a multi party system present in the current political system. These political parties are very important in the decision-making and implementing processes here in the country. Due to this, it is inevitable politicians to switch on their loyalty and candidacy to different parties. We could observe this so called switching, or turncoatism, dating back from the previous years.

Before the colonial period, the country had a baranganic type of system, wherein we people are ruled by datus or chieftains. With this, we could say that there were no political parties formed yet during the era. Although, we could obtain an important element within the system that we had a few years ago. For Banlaoi and Carlos (1996), the chieftain playing the role of the padron, with the obligation to defend and advance the welfare of the commoner, shows the being clientelistic of the baranganic system. This moulding of clientelism in the political agenda is important in the later analysis of the paper.

With the colonialization of Spain, the baranganic system was merely abolished, but not completely in the whole country. According to Corpuz (as cited in Banlaoi & Carlos, 1996, p.43), “former barangay chieftains were coopted and converted into the principalia class assuming the position of either gobernadorcillo or cabeza de barangay whose function was predominantly those of tax collectors.” There has been a transition on the datus becoming members of the so called “principalia” class, and we could see that their rankings and job went down as tax collectors instead of rulers. Most of the members of the principalia class are linked to the colonizers, since they are granted to be in that class. However, importance of the establishment of gobernadorcillos should be noted. According to Banlaoi and Carlos (1996):

“Electoral System was introduced in the Philippines during the Spanish colonial period. The position of gobernadorcillo became an elected office. But the introduction of an electoral system in the Philippines did not lead to the organization of political parties because the gobernadorcillo was not elected by the people. The gobernadorcillo was elected by an electoral board composed of the outgoing gobernadorcillo and twelve members of the principalia class. This elite-based electoral system hampered the development of political parties in the Philippines during the early part of the Spanish period especially during the 16th and 17th centuries (p.43).”

Although the establishment of political parties happened during the Spanish era, the emergence of major parties occurred during the Early American colonial period. An American type of government was established and a different form of system was created.

Political parties with independence platform are banned because of the Sedition Law. Only the Partido Federal received strong American support due to its platform. It was reported that their membership reached 200,000 in 1901 and was the most popular political organization in the country. Almost all Filipinos appointed to offices are from the party (Banlaoi and Carlos, 1996). It is important to know that there are other parties formed within the said period. But because of having the American support of the Partido Federal, the other parties lasted shortly only.

Then turn the two-party system within the colonial period. With the rise of the two-parties, turncoatism became predominant. According to Banlaoi and Carlos (1996), Pedro Paterno, a former member of Partido Federal and a founder of Partido Liberal, also joined the Nacionalista party which emerged as a dominant party until 1947. Banlaoi & Carlos (1996) said that the other party, the National Progresista Party, was a reactivated Partido Federal, yet it did not gain much of the support what Partido Federal used to have.

Eventhough the Nacionalista Party was the dominant party during a number of years, it experienced crises too. Major conversions of political party happened. As what Banlaoi and Carlos (1996) said:

“The first crises occurred in 1914 when some of its members, spear-headed by Teodoro Sandiko, bolted of the party to form Partido Democrate Nacional. The second crises happened in 1922 when Manuel Quezon, one of the very young leaders of the Nacionalista Party, organized Partido Nacionalista Collectivista (p.65).”

The Partido Democrata Nacional’s members were former Nacionalistas. It became the “third party” in the country. They accused Sergio Osmena, the president of Nacionalista, of authoritarianism and centralist leadership. They condemn the party and its leaders (Banlaoi and Carlos, 1996).

As what is stated earlier, another crisis of the Nacionalista Party was when Manuel Quezon organized Partido Nacionalista Collectivista. Banlaoi and Carlos (1996) described the Nacionalista Collectivista Party as Nacionalista Party Quezon Wing. It was said that Quezon accused Osmena “of unipersonalist and undemocratic party leadership” (Banlaoi & Carlos, 1996, p.67). Some Nacionalistas supported the cause of Quezon, and thus followers of Osmena and Quezon were soon described as Unipersonalistas and Collectivistas (Banlaoi and Carlos, 1996).

It is important to take note on the “crisis” of the Nacionalista Party. As what Banlaoi and Carlos (1996) concluded that “the split of Nacionalista Party was not brought about by opposing principles or ideologies and that the major factor that caused the division of the party was the question of who would govern the country (p.68).” Through it, we were to see that opposing principles are not only the main reasons why the officials switch their parties during that period.

During the commonwealth period, the Quezon and Osmena Wings of the Nacionalista party were reunited. Thus it became the dominant party during the period with Quezon as the president and Osmena as the vice (Banlaoi and Carlos, 1996). The authors added that, during the commonwealth period Quezon adopted a strong presidency, thus weakening party activity.

Minor parties are also active during the commonwealth period. But Banlaoi and Carlos (1996) asserted that these minor parties were organized and to adopt a common policy and platform that would challenge the dominant party, which is the Nacionalista Party. It should be noted that some of the minor parties were created by former members of the majority parties.

The Commonwealth period was interrupted by Japanese intervention in the country. As what our history tells us, the mark of Japanese Invasion was the mark of a new regime and ruling powers in the country. Banlaoi and Carlos (1996) said that parties led to voluntary dissolution during the Japanese occupation and it led to the rise of KALIBAPI that was created by Japanese Administration with former Nacionalistas as the leaders.

We can see that there had been transitions between the different parties during the different periods. First, we saw the dominance of a one-party system, the Partido Federal, which is backed up by the American government. With the decline, of the dominant Partido Federal, there had been an immediate emergence of a two-party system. The two-party system had been dominant in a number of years and because it had been active for quite a time, members of these groups tend to switch, create or split their own parties. With some members of groups making their own parties, this led to a multi-party system before the Japanese occupation period. However, we also encountered earlier that the other newly created wings or split of their own parties soon merged as one again. Eventhough there had been a weaking in the party system in the Quezon regime, the most weakening point of the multi-parties would be during the Japanese occupation. With the Japanese occupying the country, the multi-parties dissolved, and the dominance of a ‘one-party’ happened again in the history. With KALIBAPI backing up by the Japanese, some former Nacionalistas shifted their support to the dominant party during that period and they played an important role in the Philippine history. With this kind of trending in the party system in the Philippines, it is inevitable to have the same cases in the following years. Banlaoi and Carlos (1996) proved that during the independence period, 1946-1972, the two major political parties (Liberal and revived Nacionalista Party) competed for political supremacy although there were minor parties present during the post war period. Thus, we had a two-party system again in our history. Then there has been a split again in one party during in 1949. Banlaoi and Carlos (1996) added that the Liberal Party- Avelino wing and Liberal Party-Quirino wing was created. If we were to look at this split of the Liberal Party into different wings, we had the same encounter during the Nacionalistas split in Quezon and Osmena wing. The reasons of split in the Nacionalistas may be the same in the Liberal period. As what Banlaoi and Carlos concluded in the Nacionalista party split – that the split was about who would govern the country – it may hold the same truth in the Liberal Party split. Again if we were to look in the previous trends, we could see that there would be a merge again between the two wings. This is proved by the writing of Banlaoi and Carlos (1996); during the Quirino period, the president made the move to reunite the Liberal Party. The two major parties still became the dominant parties until the mid-way of the Marcos regime. The two parties had a shift of dominance in those periods. Former president Marcos, according to Banlaoi and Carlos (1996), was the standard bearer of the Nacionalista party, however, during the Martial Law period there had been a revival in the one-party politics and it is the dominance of his organized Kilusang Bagong Lipunan, or KBL. However, it is important to know that there are still minor parties within those periods, and that their number has increased, but they remained not dominant in the political arena. After the long reign of the Marcos regime, it is important to take note the regime that followed him, the Aquino period. Banlaoi and Carlos (1996) said that the former president Corazon Aquino replaced the constitution and this provided the establishment of a multi-party system in the Philippines. It was during the Aquino period, that multi-parties gained dominance in the political arena and that the position was not easily determined by a one or two party system. This kind of trend, the multi party-system, follows until the present Benigno Aquino Jr. regime.

The historical context of the switching of dominance and membership of political parties is important for the succeeding analysis of the political turncoatism in the Philippines. It will support our claims and it will help us develop an understanding better regarding the said issue.

A. Composition of Political Parties

Elitist Nature of Political Parties

Lande (1964) discussed that “in the Philippines as elsewhere parties led by the wealthy give considerably greater attention to the needs of the rich than those of the petty village elite or those of the common tao”. If we were to look at the membership of the political parties, we could see that mostly those who are active or having major contributions are the rich. As we saw earlier in the historical context, this kind of elitist system probably emerged in during the Spanish era. However, the rich does not compromise the whole membership in political parties.

It should be understood that looking at the elitist nature of the parties are not enough to explain turncoatism at large. The elitist nature of the political parties gives way to an explanation on the rampant patron-client relationship within the system.

Patron-Client relationship

B. Interest within Political Parties

Personal motives and ties

Political convenience

Party sponsored candidacy and election financing

C. Representation of Political Parties

Duties

Responsibilities

D. Legal Framework Influence

The Party-List Law

Constitution

E. Failure of minor parties

F. Media, business and foreign intervention

Media

Business

Foreign Intervention



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Legal Environment And Macro Environment Analysis Political Marketing Essay

Marketing » Legal Environment And Macro Environment Analysis Political Marketing Essay

The government plays an important factor in any business' success. With the stability of politics, Singapore government has many policies to support business by providing a stable economy; low interest rates banks and competitiveness of the tax system. It is important element for company to develop their product. Singapore has no restrictions on foreign exchange management and Singapore dollar can covert so it is a positive factor for foreign investors to transfer capital and profits in and out of Singapore. Singapore government does not restrict foreign investors to protect domestic industry for any reason. Thus, companies feel safe to grow and expand its business in Singapore.

Singapore is well- known as highly dynamic developed country. A stable economy not affected by inflation and fluctuations in the market is one of important factor for company’s success. According to the latest report 2010 by the World Bank about the assessment of business environment, Singapore's economy is considered to be the easiest environment for doing business and investment. Singapore Gross Domestic Product accounts for 0.29% of the world economy about 182 billion dollars. The more development economy, the more amounts of money consumers spending for shopping so this is a favorable condition for development of Zara products.

Singapore located in the middle of South East Asia countries which are central of the trade and economics brings a lot of diversity for their culture and social life. Based on the demographical, Singaporean is famous with the multi- ethics people and culture. Total population in Singapore was about 4.99 million in Jun 2009 with 77% of Chinese, Malay 14% and 7.6% of India. Since nationality in Singapore mixed as well as their culture, its immediately effect the culture and habits of the people in Singapore. The traditional family values are still conserved but the younger generation has gradually adapted to the culture and lifestyle of Western Europe. Thus the Zara’s product can partially meet the needs of young people for usability design.

With the development of information technology, it can impact on many kinds of things such as distribution strategies, media strategies, etc. According to Infocomm Development Authority of Singapore, a total Internet user in Singapore is 3,370,000 as of June 2010, about 77.8% of the population. Company can develop direct sales via the company’s website http://www.zara.com or use the online advertising methods such as link marketing, banner advertising.

Zara's products are designed as a quick fashion. The other fashion usually takes about three to five months to create a new seasonal collection after experts need to predict a new fashion trend that customers want. For Zara, instead of predicting fashion trends, they ask, listen and monitor of what customers want. Each employee is equipped a personal digital assistant to collect customer comments about their products. The data will be collected and sent directly to headquarter. So Zara can be able to distribute the new product to the customers within 2 weeks. Besides that Zara has effective sale system, only those products with the highest demand will be in stores that allow for more popular items to appear in during the season in which its sales are high. To create special and unique designs, Zara use its own fabric and dyes. Zara also has the rare advantage in their clothes because of the amount of inventory is very low, only sold in stores in a limited number and so customers do not always see the same product twice in Zara.

Zara does not have a chief information officer must take responsibility for information technology and computer systems that support business objectives. In addition, Zara should spend a large expense for research and development to respond quickly and efficiently the need and want of customer as well as for the fast introduction and frequent of new product. The company must give high costs for the continuous upgrading of production techniques to create their different appeal lines. With that, the company must spend money to train staff in using new production technologies and that is the cause of cost increases. Along with the use of euro-centric model has caused prices of clothes to climb in some places.

Zara Company has strong opportunity of development in Singapore because the company can expect to increase sale due to the growth of Singapore economy. As a result, the quality of living standard will be increase so Singaporean will have extra money to spend on shopping. Besides that, Singapore has the ability to attract large numbers of tourists to visit and shopping for many different purposes. According to the Singapore Tourism Board, in January 2010, Singapore welcomed a total of 908,000 tourists, over the same period last year increase by 17.5%. And the opening of the two integrated resorts in Marina Bay and Sentosa, as well as the Gardens by the Bay in Marina South will be a boost for the tourism industry. Singapore is also home of many great events, for example Youth Olympic Game 2010 from 14 August to 28 August 2010. This is a good business opportunity not only for Zara to sell their product but also for many other service industries.

The threat for Zara is direct competition. Zara’s product toward the target customers are middle and high-class people, there is also the target market of other company like Gap, Guess, Calvin Klein, etc. Key tools used by competitors are price, quality and design. As a result of Zara brand has wide range so it faces competitor at every price point from luxury to cost reduction. The next threat, Zara has only one center of production and distribution worldwide therefore the risk associated with just one centre. Today advertising has become an important part of every business because it directly affects the sales. Zara's in-store advertisement model may not work going forward. The significant threat to the success of Zara is that while Zara find it difficult to manage the vertical model, local retailers can follow Zara's formula for success and they can emerge.

Objective

3.1 Marketing

Zara's marketing objective is to increase customer equity to enhance customer loyalty and gain more profit. It can be done by:

Improve customer satisfaction

Enhance brand awareness

Increase customer’s purchase frequency

Continue to grow by extending the Zara fashion brand

3.2 IMC

Objectives set out what the business is trying to achieve. The main objective of IMC is to inform customer about the arrival of new products, promotions and raise awareness of product within a clearly identified target market as well as create positive feelings for customers in order to encourage purchase intention.



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