Pharmaceutical Industrial in China

Cosmetics Market in China

  1. Market Structure

  1. number of firms
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2. its size and distribution

      Cosmetics products are sold through diverse distribution channels in China including department stores, supermarkets and hypermarkets, specialty stores, pharmacies, direct sales and online sales; of which, department stores, supermarkets and hypermarkets take the lion’s share in cosmetics retail sales.

1. Department stores

      Long perceived by Chinese consumers to be the right place for genuine, reliable and quality products, department stores are the major retail channel for skin care products, color cosmetics and fragrances in China. For many cosmetics players, department stores are the key platforms to build their brands. For instance, L’Oréal currently sells most of its products in China through department stores and its products are available at over 500 department stores in the country.

      Today, competition for counter space in department stores is fierce. Many smaller and less reputable brands, particularly the domestic ones, are forced to move out. This is especially true for department stores positioned at the up market—domestic cosmetics brands are virtually absent.

        But as an increasing number of cosmetics players unveil plans to expand retail presences in other channels, department stores as the major cosmetics retail channel are not without challenges. Some department stores have strived to differentiate themselves through offering more personalized services.       The yearlong strategic partnership between Beijing Wangfujing Department Store (Group) and L’Oréal formed this April is a case in point. Until the end of September, L’Oréal will provide beauty services for VIP members of Wangfujing Department Store’s flagship stores in Beijing, Chengdu, Changsha and Wuhan. It is hoped that the offering of more personalized services can cultivate customer preference and loyalty....



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Justice definition


Justice is seen as a concept that is balanced between law and morality. The laws that support social harmony are considered just. Rawls states that justice is the first virtue of social institutions; this means that a good society is one structured according to principles of justice. The significance of principles of justice is to provide a way of assigning rights and duties in the basic institutions of the society and defining the appropriate distribution of the benefits and burdens of the society.


The principles are expected to represent the moral basis of political government. These principles indicate that humankind needs liberty and freedom so long as they do harm others. Justice is significant to human development and prosperity. The challenge of justice is to ensure a just distribution of primary goods that include powers and opportunities, rights and liberties, means of self-respect, income and wealth among others


You cannot reimburse for the sufferings of the distressed by enhancing the joys of the successful. Fairness according to him occurs when the society makes sure that every individual is treated equally before the law and given a chance to succeed in a socially moderated life. Behind the veil of ignorance, all individuals are specified as rational, free and morally equal beings in the society. Individuals behind the veil of ignorance do not know anything about themselves, their natural abilities, or their position in the society. The individuals know nothing about their sex, race, nationality and individual tastes. Ignorance to the details about oneself will eventually lead to the development of schemes of the principles of justice that are fair to all in the society


Each individual is to have an equal right to most general basic liberty well suited with the same liberty for others.


Economic and social inequalities are to be set in a way that they are both rationally projected to be everyone’s advantage and to be attached to positions that...


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Reviewing The Gothic Novel Of Frankenstein English Literature Essay

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Is Victor really playing God in this gothic novel? The author was wrote this novel the summer of 1816.

Like most of the writers in her literary circle, from Lord Byron to Doctor Polidori, Mary Shelley--self-educated and one of the best-read women of her time--was intrigued by old tales and ancient myths concerning lost and outcast wanderers. Jesus' parable of the prodigal son fits perfectly into the Romantic notion of the isolated soul, the tortured, wandering loner who is, by fate or circumstance, cast adrift on a sea of loneliness and despair. In chapter 11 of Frankenstein--the first chapter narrated exclusively by the monster--there is a very subtle yet unmistakable allusion to Christ's parable (Thompson 192).

The novel’s title, “Frankenstein”, or “The Modern Prometheus”, is self-explanatory once you read the book and it allows you to understand why this was chosen by Mary Shelley. Seeing as how this setting is a very gloomy one, it leads one to think about probable evil that will occur. The reader also notices the death of a close relative in the beginning of this novel.

Frankenstein is a product of a period in which the secularization of society placed human beings at the center of the universe. The freedom to pursue independent thought and action however also shifted the responsibility for life's outcomes away from God and Satan. And onto the shoulders of human beings. Victor's "monster" is thus not a form of heavenly retribution for daring to "play God." as many have suggested. The text indicates that whether there is a God or not, Victor is responsible for his own behavior, and ultimately for the deaths of those he loves. His struggle is not with his Creator, but with his own ego. Out of this first assumption comes the primary theme of the novel: With knowledge comes personal responsibility; the denial of responsibility leads to tragic outcomes(Nocks 138).

This particular event shows how unpleasant the story has become already and it’s only a matter of time before the major conflict arrives. Victor shows characteristics of arrogance, guilt, intelligence, and most importantly curiosity. After the incident where the violent storm took place, Victor began showing interests in working in his lab. He became a dedicated student of chemistry and anatomy at Ingolstad. After studying these courses, Victor began his attempt in creating a human being. In this act, Victor is indeed trying to play the role of a higher divine being.

Victor Frankenstein left his family and went away to study. He became obsessed with studying the source of life, and wondered if he could steal "the secrets of nature" to make a live creature. He hoped to help mankind by defeating death, but also believed he would be famous for his discovery and worshipped by his creatures (Hermansson).

Mary Shelley’s gothic writings reveal the peculiar traits in the novel. These traits include the description of the monster’s bizarre and unattractive features, the bone-chilling environment of Victor’s lab, and the feeling that he’s being followed because of his possible psychic connection with the monster. In this chapter, Shelley brought out the fear and grotesque tone, but it is just the beginning compared to the remainder of her petrifying tale.

What Isaac Asimov termed ‘the Frankenstein complex’ the over-reacher's conviction that his creation will turn on him and exact retribution for his contravention of natural law-is always fashionable, in the sense that it can be fashioned and refashioned to suit changing cultural anxieties. Whether or not Frankenstein was written as a cautionary tale, this is undoubtedly the status it has acquired in popular culture, scientific debate and feminist critique (Goodall 26).

When the reader fully understands the subtitle, “The Modern Prometheus”, one will come to the realization that the story is closely related to the meaning. In Mary Shelley’s time ,Greek mythology was popular. In Greek mythology, “Prometheus” was a Greek figure, a Titan in particular, that stole fire from the Gods to give to warm humanity. He was punished for his arrogance much like Victor Frankenstein in a sense. The version of this myth that most identifies with Victor is called “Metamorphoses.” It’s about how Prometheus created a human being from clay in the image of the gods. This connection between Prometheus and Victor Frankenstein is obvious. It indicates how they both created a life.

Although the reference to "man"'s creation from "clay" clearly intersects with the Promethean story, the Christian mythos of Adam's personal relationship with his Creator separates this creation story from the pagan one. As the reader comes to discover, Milton's text plays an important role in educating the Creature to the point at which he can question Victor Frankenstein in much the same fashion--but this parody of Adam receives no consolation from his maker (Duyfhuizen).

In Victor’s lab, he constructs a replica of an 8 foot tall man from parts he collected from dead flesh. This creature that had been created had superhuman qualities like endurance and strength. Similar to the biblical story of Adam and Eve, as God approached making Adam from the rib of Eve, Victor Frankenstein created a living being by corpse remains. He soon finds out that by mocking God, his method turned out to be a regretful nightmare. Victor was completely dedicated on creating this monster that he refused to stop until it was complete.

The characteristics of Victor Frankenstein before the experiment were arrogant, curious, intelligent, and shameful. Needless to say, the curiousness that he showed while he was creating a living being got the best of him. Victor didn’t eat, sleep, and had most certainly had poor hygiene. He shut himself out from the outside world to accomplish this task. Some would say these were the actions of a “mad scientists.” Most would agree because of the certain qualities that scientists portray like dedication. Even though they may have good intentions, like Victor Frankenstein, they can have dangerous or disputable acts. "Learn from me, if not by my precepts, at least by my example, how dangerous is the acquirement of knowledge and how much happier that man is who believes his native town to be the world, than he who aspires to become greater than his nature will allow” (38). By this quote Victor means that the power of knowledge is great, but also dangerous. As the main character continues to mock God, he soon regrets it. Even a God who some may think created mankind can build a living being with the right intentions, but they rarely remain innocent. Victor Frankenstein had the unfortunate pleasure of witnessing his creation turn into a harmful creature. The main character saw his home-made living being standing over his very own bed at one point and the disgust that Victor felt left him in poor condition. This left his old friend Henry to pick up the pieces after spotting him in the streets.

By trying to play the role of God, Victor realized that his creation had made him physically ill and thinks the monster’s grotesque beauty was a mistake. His creation, much like the Christian God, had disappointed him and had done more harm than good. Look around you, sound familiar? Frankenstein’s fascination with anatomy and chemistry had led him down the wrong road.

The world was to him a secret which he desired to divine. Curiosity, earnest research to learn the hidden laws of nature, gladness akin to rapture, as they were unfolded to him, are among the earliest sensations he can remember . . . It was the secrets of heaven and earth that he desired to learn; and whether it was the outward substance of things or the inner spirit of nature and the mysterious soul of man that occupied him, still his inquiries were directed to the metaphysical, or in it highest sense, the physical secrets of the world (22, 23).

Victor experiences a feeling of grief along with guilt. In the popular bible story of Adam and Eve, one has probably read about Eve taking the bite of the forbidden fruit. God watched as his creations had made the wrong decisions and became damned. Same as Victor Frankenstein, God watched as he couldn’t control or do anything about the fact that Adam and Eve were done for as they disobeyed him. Both God and Victor felt helpless, yet remorseful in a sense. This is one of their similarities from what we’ve read. Like God, Victor had made a monster that began its life playful and care free; the qualities you would see in children. As the monsters life progressed, he saw how the shallow society looks upon ugliness and hideousness. Automatically, society is intimidated by Frankenstein’s creation. Little do they know, he is just as intimidated by them. The more encounters of people he experiences, the more bitter and aggressive he becomes. This ferocious beast is so disappointed by his own physical appearance that he blames his creator, Victor Frankenstein. He begins killing off Victor’s close friends and family. Being as superficial as Frankenstein is, he can’t even accept his own creation because of the disgust he feels through looking at him. As the monster was rejected from society, Adam and Eve were rejected from the Garden of Eden.

The creature is bitter and dejected after being turned away from human civilization, much the same way that Adam in "Paradise Lost" was turned out of the Garden of Eden. One difference, though, makes the monster a sympathetic character, especially to contemporary readers. In the biblical story, Adam causes his own fate by sinning. His creator, Victor, however, causes the creature’s hideous existence, and it is this grotesqueness that leads to the creature’s being spurned. Only after he is repeatedly rejected does the creature become violent and decide to seek revenge (Mellor 106).

In the Old Testament of the Bible, Cain and Abel’s story is quite similar though it’s indirect similarities. The hideous creation is like Cain through his rejection from humanity, but he is also like Abel, a victim of someone who has been separated from God and in Victor’s case, a dangerous desire of knowledge. The monster feels a great desire to be accepted.

Shelley's monster is not evil by inherent constitution. He is born unformed--carrying the predispositions of human nature, but without the specific manifestations that can only be set by upbringing and education. He is the Enlightenment's man of hope, whom learning and compassion might mold to goodness and wisdom. But he is also a victim of post-Enlightenment pessimism as the cruel rejection of his natural fellows drives him to fury and revenge (Gould 14).

He thinks he deserves to be accepted although his looks aren’t appealing to humanity in the least. Victor’s creation thinks he can live in this world without being dangerous as long as he got the same respect. Needless to say, this wasn’t the case. As he repeatedly tried to gain moral virtues, society only saw the superficial side of the monster. His outer appearance affected him in more ways than anyone could imagine. His attempt in educating himself made no difference what so ever because humanity will always judge one from the outer appearance. Without one piece of spiritual or religious influence, this creature was learning purely by the cottagers.

The lack of human interaction is really what drove Shelley’s monster to his absolute limit. Frankenstein’s diary played a part in this as well. Once he got to know Victor, his creator, the hostility had already set in. “I learned from your papers that you were my father, my creator, and to whom could I apply with more fitness than to him who had given me life?” (165) Obsessed or extremely fascinated might even be a better term to use as he read the diary over time. In the last chapter, the creature began to detest Victor, his creator, more and more until finally he snapped. There was nothing but revenge and dark thoughts in his mind and he became more disgusted day after day. He thought that aggression or violence was the only way to get his creator’s attention. Once Victor Frankenstein is dead, the creature thinks this is the one only way to start over. After the vengeful feeling is gone, he is free to begin a new life and recreate himself without the constant disappointment that someone is out there who made him hideous is alive. With the attitude that he’s better off to not exist then to exist ugly shows the reader the shallow way of humanity. The sheltered life can trigger this also by the lack of experience in human interaction.

Victor made a terrible mistake by trying to play the role of God. It is clear that knowledge and fascination can be the death of the curious one. It is also clear that revenge can make one think unclearly. Though most might think that Victor’s imperfect creation was the real monster, Frankenstein is not innocent. His intentions of this creation started out as simply an experiment until he got too carried away as would any “mad scientist”. If anyone would notice that his hygiene, poor diet, and rest hadn’t been taken care of properly, they would see that it is indeed the sign of something a little more serious than the dedication to an experiment- an idea. His role in playing God wasn’t exactly as divine as the actual deity. In fact, Frankenstein was a simply careless man who wasn’t under any circumstances concerned about his consequences in this creature. To be accepted in society you have to look a certain way, think a certain way, dress a certain way, and act a certain way. As shallow and superficial as this may sound, it’s true. The modern way humanity thinks, Frankenstein wasn’t considering. If Victor truly wanted to make things easier, there were factors to be examined closely. He knew he had created a monster, and even he didn’t give him a chance to prove that the outer appearance didn’t reflect his inner behavior, along with the rest of society. Shelley expresses the inevitable shallow characteristics of the modern God through Victor Frankenstein.



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Research Paper

MANAGING TIME

SHEENA MCCALL

COLL 100

AMERICAN MILITARY UNIVERSITY
ALANA SCHNEIDER

As an adult learner one must balance life, responsibilities, and one’s education with time management, organization, and prioritizing.   Effective time management is using time wisely, setting up a schedule, and setting goals.   The Western Journal of Nursing Research Editorial Board recommends strategies to enhance time management, to include setting goals, prioritizing, and planning. (Topp, Smith, Cohen, Fahrenwald, Zerwic, Benefield, Anderson, Conn, p. 22).   Make every minute count when using time wisely.   Examples are: When sitting waiting on an appointment that time could be spent studying for an upcoming test, or while sitting on a bus that time could be consumed by possibly reading the next lesson for a class, or going over flash cards.   Start off easy by making a schedule of what agendas or events are taking place that day.   As each event or agenda is finished mark them off.   Lastly, stay focused on what’s at the finish line and set goals.   Nevertheless, setting goals, prioritizing, and organization are keys to effective time management.
Balancing work, school, and family takes organization.   Creating a flexible schedule would be a start.   After work have a set block of time for school and family.   Communicate with family and friends about what times are designated for free time.   Learn to say “NO”, until the assignments or tasks are finished.   Always keep in mind what could happen if assignments, or events were to be put on hold because the word NO wasn’t used.   When studying or doing homework pick a quiet area with no distractions and make sure the area being used is free of clutter.   Remember to take breaks, by not taking breaks things could occur like; becoming tired, possibly becoming irritated if things aren’t going right, or just burnt out.   To avoid from becoming burnt out take breaks, and rest.   Once organization is established...

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EXECUTIVE SUMMARY: Southwest Airlines

EXECUTIVE SUMMARY

Southwest Airlines is one of the biggest USA airline company and it is famous for low-cost carrier which is located in Dallas.

Southwest Airlines is one of the most well-known and recognized names in the airline industry today. Known for its inexpensive, yet efficient flights, Southwest has set a business model that many airlines attempt to imitate. In 1971, Rollin King and Herb Kelleher joined to create a unique airline company. At the roots, their idea was to provide people with an airline who was the cheapest, got their passengers to their destination on time, and gave good service on the way. That first year, Southwest Airlines began service between San Antonio, Houston, and Dallas. They furthered their great service outside of Texas 1979, when they introduced service from Dallas to New Orleans. As they began to purchase more and more aircraft, Southwest became more popular. This was evidenced by their continued growth to major cities. In 1982 service began in Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix, and Kansas City. 1987 marked the sixth year in a row that Southwest Airlines was the recipient of the best Consumer Satisfaction Award of any U.S

The purpose of this paper is to define and discuss the past, present, and future of the airlines industry in relation to Southwest Airlines. First, a history and overview of the Southwest Airlines and the airlines industry as whole will be presented. Next, we will present several economic indicators that have affected the airlines industry, including unemployment and fuel prices. Consequently, we will discuss the forecasts from several sources of some of the economic indicators. Lastly, our team will explain the fiscal and monetary policies that have affected the way that Southwest Airlines is run.

I. Executive Summary

In 1960, the inconvenience of traveling by bus or car between the cities of Houston, Dallas and San Antonio which was experiencing rapid growth...



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Reviewing The Great Poet William Shakespeare English Literature Essay

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William Shakespeare was an English dramatist and poet who had touched society from the Elizabethan age, to the next Generation. Shakespeare is known to be one of the greatest poets and playwrights in the world. He wrote about thirty-eight plays, about 154 sonnets, and a variety of other poems. William changed the way plays were written by creating new styles of writing. He is the most widely read of all Authors and the popularity of the Life and Works of Shakespeare, in English speaking countries, is second only to the Bible. His life, his times, and his notable achievements prove he is, was, and always will be important in our society. (www.imahero.com)

William was born in April, 1564, in Stratford-upon-Avon, England. Even though the exact date of William's birth is not known, we celebrate his birthday on April 23. His birthday was chosen to be celebrated on this day because the Church records from Holy Trinity Church show that he was baptized there on April 26, 1564.It was said to be customary to baptize children three days after they were born. William was the third child of John and Mary Shakespeare. He was brought up in a varied class family, with 7 other siblings. (Ashton 10)

There are no records relating to William Shakespeare's attendance at school but much information is assumed as being a reasonable accurate reflection of his childhood, school days, and education. Shakespeare's parents were both illiterate but because of his father’s position in the community, as the Alderman, free education was offered for his children. No one is sure of how long he attended school or how long his education lasted but Nicholas Rowe, who was the first editor of Shakespeare's Works, reported that "...the want of his assistance at Home, forced his Father to withdraw him from thence.” People have made the assumption that William Shakespeare probably attended King Edward IV Grammar School. There he received an education in Stratford from the age of 7 in 1571 and left school and formal education when he was fourteen in 1578. (www.william-shakespeare.info)

William's nickname is "The Bard of Avon." A bard is another word for poet, and William is known as one of the greatest poets in the world. Therefore, he is known as "The Bard." "Of Avon" is added to this name because William was born in Stratford-upon-Avon. When the two names are put together, William's nickname becomes "The Bard of Avon." (www.imahero.com)

The next documented event in Shakespeare’s life was his marriage. At the age of 18, William was given permission to marry. Anne Hathaway, 26 years old, was his new wife’s maiden name and they had three children together. Their first daughter, Susanna, was born on May 26, 1583. The couple later had twins, Hamnet and Judith, born February 2, 1585 and christened at Holy Trinity. Hamnet died in childhood at the age of 11, on August 11, 1596. (www.bardweb.net)

Shakespeare’s life in the theatre began as an actor, but very little is known of the parts he played. It is said that he probably devoted himself more to writing as soon as he could and in any event did not play the principle roles. (Ashton 18) Shakespeare did most of his theater work in a district northeast of London, in two theaters owned by James Burbage, called the Theatre and the Curtain.

William had a talent for writing about the struggles people face. His stories combine conflicts with which both the Kings and peasants could identify. William's plays are placed in one of three categories; Histories, Comedies, or Tragedies. He is a great playwright and his plays often contained elements of all three categories. He blended common issues into histories, seriousness into comedies, and humor into tragedies. (www.imahero.com) His histories and tragedies almost always claim at some level to be true, to be based on real events. Some of his most important and formative influences, such as the Bible and Montaigne’s Essays, are not sources at all, though evidence of their use can be widely found. (Kay 43)

Shakespeare dedicated his long poems Venus and Adenis and The Rope of Lucrece to Southampton, who inspired the majority of Shakespeare’s sonnets, the greatest of all love poems. (Ashton 15) William Shakespeare never published any of his plays so none of the original manuscripts have survived. Eighteen unauthorized versions of his plays were published during his lifetime. A collection of his works did not appear until 1623 when two of his fellow actors, John Hemminges and Henry Condell, recorded his work and published 36 of William’s plays in the First Folio. (www.william-shakespeare.info)

Romeo and Juliet is the most popular play written by William Shakespeare. It is believed that Romeo and Juliet was first printed in 1597. It is also said that the play was first performed between 1594 and 1595. In the Elizabethan era there was a huge demand for new entertainment and the tragedy would have been produced immediately following the completion of the play. Romeo and Juliet was based on real lovers who lived in Verona, Italy who died for each other in the year 1303. Romeo and Juliet has inspired many other works from many other people. (www.william-shakespeare.info)

William influenced the English language more than any other writer in the world. He created over 2,000 new words and phrases. They include: schoolboy, shooting star, puppy-dog, football, bandit, partner, downstairs, upstairs, leapfrog, alligator, and mimic. Shakespeare uses "dog" or "dogs" over two hundred times in his works. His work contains over 600 references to birds of all kinds, including the swan, bunting, cock, dove, robin, sparrow, nightingale, swallow, turkey, wren, starling, falcon, and thrush, just to name a few. (www.nosweatshakespeare.com)

Shakespeare retired from theatre in 1610 and returned to Stratford. In 1613 the Globe Theatre burned down, but Shakespeare remained quite wealthy and contributed to the building of the new Globe Theatre. Shakespeare died on April 23, 1616 and was buried in the chancel of the Church of the Holy Trinity in Stratford. (Greenblatt 179) A monument to Shakespeare was set up on the north wall of the chancel. In Shakespeare's will, he left most of his property to Susanna and her daughter, except for his "second-best bed," which he left to his wife. William was the first writer to be honored. He was a great poet and playwright and a hero in our hearts. (students.roanoke.edu)



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Reviewing The Great Poet Emily Dickinson English Literature Essay

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Emily Dickinson was the greatest poets produced by America. Since Dickinson’s works were published after her death, her life became a mystery. In order to study her life, scholars attempted to interpret her life through reading her poems. There were nearly 2,000 of Dickinson’s poems had been published. The first editor divided the poems into four themes: Life, Love, Nature, Time and Eternity. As a matter of fact, approximately one third of her poems were dealing with the theme: nature. Transcendentalism and woman’s culture were the two influential motives that contributed Dickinson’s interest in nature. Nature actually was the subject of Transcendentalism. Ralph Emerson could be regarded as the representative figure of American Transcendental movement. Dickinson, as a woman poet, reached in an atmosphere dominated by Emerson. She was affected by Ralph Emerson’s Nature which shared the idea of man and nature. Exploring nature as portrayed in Emerson’s Nature and in Dickinson’s nature poems could be discovered to which Dickinson agreed or differed from Emerson’s viewpoints. Transcendentalism encouraged man to isolate himself and got closer to nature. Emily Dickinson also tried to keep aloof from the society and hided behind the open door when visitors come in.

Dickinson’s life in Amherst, her relationship with her parents and her education and reading influenced her writing and thinking. Dickinson grew up in Amherst which was a small and quiet rural town in New England; she enjoyed her entire life in the simplicity of this area. New England meant more to Dickinson than merely a place to live. Her entire life and work seemed to exhibit the close association with the New England environment. “Wild flowers-kindle in the Woods-/The Brooks slam-all the Day-/No Black Bird bates his Banjo-”(Bianchi 103). The experience of coming close to nature was gained in her early years and was limited to the region around Amherst. Dickinson’s intense interest in nature resulted from her intimate contact with it. Her botanical knowledge of flowers and plants, her love for insects and animals, and her personal conversance with the grandeur of the landscape were all recorded in her poems.

Dickinson’s preoccupation with nature may be traced back to her parents’ influence. Emily was born into a prominent family; her father, Edward Dickinson was a well-known lawyer and treasurer of Amherst College. He was conservative about the issue of women’s education because according to the traditional belief, women were not supposed to pursue academic study. Although, Edward Dickinson held fear toward women’s education, he set up a family library for his children, so they can read books for self education. Edward Dickinson also built a garden for Emily Dickinson. This garden offered her a private study place and also kept her in touch with nature. Moreover, Emily took the responsibility for housekeeping because of her mother’s illness. Emily Dickinson’s inspirations were not only from her observation of creatures when she saw them in motion outside the windows, but also from doing the household chores. Emily Dickinson preferred to stay at home. Her reclusive manner of living had the effect of isolating herself from society and bring her closer to nature. The environment that surrounded her enhanced her interest in searching for the meaning of nature.

Emily Dickinson’s initial view of nature was inherited from the New England Puritan tradition. In Dickinson’s childhood, she was educated to embrace the Puritan doctrines of seeing correspondence between the natural and spiritual world. “Edward Hitchcock, president of Amherst College, devoted his life to maintaining the unbroken connection between the natural world and its divine Creator.” Nature was seen as a sacramental sign and symbol. Edward Hitchcock’s lecture inspired Emily Dickinson. Her indebtedness to Hitchcock lies in his instruction and inspiration to explore the beauties and mysteries of nature. Beside Hitchcock’s view of nature, Benjamin Newton guided Dickinson to explore the intellectual and spiritual world of Transcendentalism. “Mr. Newton became to me a gentle, yet grave Preceptor, teaching me what to read, what authors to admire, what was most grand or beautiful in nature, and that sublimer lesson, a faith in things unseen” (153). Newton took an important role in the shaping of her poetic thought. Newton not only exposed Dickinson’s intellectual thoughts but also inspired her to be a devotee of nature. Another important person which influence upon Emily Dickinson was Ralph Emerson. Transcendentalism holds for Dickinson lies in the mystical harmonies of man and nature. Both Dickinson and Emerson reflect their obsession toward natural world. There are some contrasting viewpoints to be found in their works.

In the book Nature, Emerson explains how every idea has its source in natural phenomenon and stresses that only through utilizing intuition can people see the idea in nature. Emily Dickinson and Emerson both reveal their appreciation of the beauty and harmony of nature’s appearance, and both put their emphases on the power of imagination as a way to explore the mysterious bond between man, nature and God.

“ ’Nature’ is what we see—

The Hill—the Afternoon—

Squirrel—Eclipse—the Bumble bee—

Nay—Nature is Heaven—

Nature is what we hear—

The Bobolink—the Sea—

Thunder—the Cricket—

Nay—Nature is Harmony—

Nature is what we know—

Yet have no art to say—

So impotent Our Wisdom is

To her Simplicity. “

As an observer of the natural landscape, the various and intricate features of natural world attract the poet’s attention by means of sight and sound. Dickinson likes to portray the natural beauty around her by a keen perception of the creatures or natural phenomenon. Dickinson’s natural world is similar to which Emerson states in Nature, “A leaf, a drop, a crystal, a moment of time is related to the whole, and partakes of the perfection of the whole. Each particle is a microcosm, and faithfully renders the likeness of the world.” Dickinson seems to echo Emerson’s assertion that each part of nature contains all within it. She also considers the unity of natural objects is more significant than that of individual parts, for nature is “heaven” and “harmony”.

“The Bee is not afraid of me.

I know the Butterfly.

The pretty people in the Woods

Receive me cordially—

The Brooks laugh louder when I come—

The Breezes madder play;

Wherefore mine eye thy silver mists,

Wherefore, Oh Summer's Day?”

In this poem, Dickinson shows her passionate love in playing with these tiny natural creatures through the imaginative power in her delineation. Dickinson is able to envision herself in an analogical relationship with nature. She expresses a close relationship between herself and nature through personification. These natural creatures will give her delight without asking anything of her in return. Dickinson likens the bee to a friend; she marvels at the butterfly’s grace, moreover, she feels at ease with the pretty people in the woods. When she approaches the brook, it will give her a warm welcome. Similarly, in “I taste a liquor never brewed,” the poet also shows her fascination by the natural phenomena and she thinks the nature as a source of pleasure.

Apart from approaching to the natural world in person, Dickinson likes to see everything from the window of her room. The window offers her a vantage viewpoint from which she can perceive the external world without being disturbed.

“The Angle of a Landscape—

That every time I wake—

Between my Curtain and the Wall

Upon an ample Crack—

Like a Venetian—waiting—

Accosts my open eye—

Is just a Bough of Apples—

Held slanting, in the Sky—

The Pattern of a Chimney—

The Forehead of a Hill—

Sometimes—a Vane's Forefinger—

But that's—Occasional—

The Seasons—shift—my Picture—

Upon my Emerald Bough,

I wake—to find no—Emeralds—

Then—Diamonds—which the Snow

From Polar Caskets—fetched me—

The Chimney—and the Hill—

And just the Steeple's finger—

These—never stir at all— ”

In the first two stanzas, Dickinson portrays the specific landscape as it appears when she awakes. The seasonal movement fascinates her and appeals to her by its never-ending outward show. She takes account of the autumn giving way to winter, in which the colors of autumn disappear and are replaced by the evidence of winter. Emily Dickinson also reflects nature’s grandeur landscape in her poetry.

Dickinson’s viewpoint derived from the ideas of Emerson. Dickinson is indulging the romantic tradition of nature poetry on account of the Emerson’s Transcendentalism-the inference about man’s relationship with nature, and the acknowledgment of certain phenomena in the natural world. Not all Dickinson’s view of nature is from Emerson’s view. Dickinson gradually becomes aware of indifferent power of nature toward man, and her feeling of alienation from the natural world.

What mystery pervades a well!

That water lives so far --

A neighbor from another world

Residing in a jar

Whose limit none have ever seen,

But just his lid of glass --

Like looking every time you please

In an abyss's face!

The grass does not appear afraid,

I often wonder he

Can stand so close and look so bold

At what is awe to me.

Related somehow they may be,

The sedge stands next the sea --

Where he is floorless

And does no timidity betray

But nature is a stranger yet;

The ones that cite her most

Have never passed her haunted house,

Nor simplified her ghost.

To pity those that know her not

Is helped by the regret

That those who know her, know her less

The nearer her they get.

The well, as an object of nature, appeals to her as an enigmatic force with its frightening trait. The word “abyss” not only means the immeasurable depth of the well but also indicates a certain distance of nature to men. We can see Dickinson feels a sense of anxiety and terror toward the well. At the end of the poem, Dickinson indicates the alienation between man and nature by asserting “nature is a stranger,” and nature is no longer benevolent to man. Dickinson uses the image of the “haunted house” and “ghost” as a metaphor for the gloomy characteristics of nature. Although Dickinson has an acute power of observation and intensely sensitive mind, Dickinson sill cannot penetrate the innermost secrets of nature because of its mystery and apathy. Moreover, the more Dickinson intends to peer into nature the more frustrated she feels by its alienation and strangeness. Dickinson seems to express her belief that an essential division exists between the natural world and mankind.

Several of Dickinson poems concerning her attempt to establish an interaction with natural world but ultimately fail. Dickinson restates that a separation exists between the natural world and man.

A bird came down the walk: 

He did not know I saw; 

He bit an angle-worm in halves 

And ate the fellow, raw.

And then he drank a dew 

From a convenient grass, 

And then hopped sidewise to the wall 

To let a beetle pass.

He glanced with rapid eyes 

That hurried all abroad,-- 

They looked like frightened beads, I thought; 

He stirred his velvet head

Like one in danger; cautious, 

I offered him a crumb, 

And he unrolled his feathers 

And rowed him softer home

Than oars divide the ocean, 

Too silver for a seam, 

Or butterflies, off banks of noon, 

Leap, plashless, as they swim.

The speaker maintains a certain distance from the bird in these first two stanzas. As an outsider, the speaker can observe the whole scene with regard to the bird’s action. The speaker precisely renders her witness at first, the bird eats a raw worm and then, he demonstrates genteel behavior toward the beetle. This dramatic transitional scene arouses the speaker’s desire to come close to the bird by offering him a crumb. When the speaker is attempting to establish a rapport between herself and the natural object. However, the bird soon senses he is being seen and then he flies away. As a consequence, the speaker fails to make connection with the bird. The poet depicts nature’s cold response to man’s generous treatment can be seen as its indifference to ordinary mankind.

The poem “A Narrow Fellow in the Grass” related to the idea of nature’s alienation to self and man’s limitation in full comprehension of nature’s inner secret.

A narrow fellow in the grass

Occasionally rides;

You may have met him,--did you not,

His notice sudden is.

The grass divides as with a comb,

A spotted shaft is seen;

And then it closes at your feet

And opens further on.

He likes a boggy acre,

A floor too cool for corn.

Yet when a child, and barefoot,

I more than once, at morn,

Have passed, I thought, a whip-lash

Unbraiding in the sun,--

When, stooping to secure it,

It wrinkled, and was gone.

Several of nature's people

I know, and they know me;

I feel for them a transport

Of cordiality;

But never met this fellow,

Attended or alone,

Without a tighter breathing,

And zero at the bone.

Dickinson uses the metaphor to stress the evanescent quality of the snake. She likens the snake moving across the meadow as a boat would move across water. Also, Dickinson focuses on the snake’s instantaneous appearance and flight. Dickinson separates herself from the creatures as “Nature’s People.” She may feel a delight of cordiality toward these creatures of nature, but the snake is an exception. In the last stanza, we see Dickinson deals with the snake as a metaphor of the great adversary of mankind. Her reaction to the snake comes from the feeling of awesome and icy chill it gives her. In conclusion, the snake can be seen as an antagonistic and malicious force of nature. Nature is no longer a friend but an enemy.

From all above poems, Dickinson not only reflects her dubious attitudes toward the benevolent relationship between men and nature but also presents nature’s way as being ultimately strange to mankind and portrays a sense of alienation. Instead of Emerson’s optimism, Dickinson’s attitude toward nature is negative. Further, she negates nature’s benign aspects and perceives it as a force hostile toward humans. On the whole, we see Dickinson seems to experience a radical estrangement between the self and the natural world. She attempts to follow Emerson’s thought but she discovers the distinctions from him. Dickinson believes the man maintains a certain distance from the natural world.

By analyzing Dickinson’s poems, we can investigate the influential force of Dickinson’s unique conception of nature. In the beginning, we need to pay attention to her sequestered life in Amherst. The geography of Amherst tended to isolate it from more developed society. Under this circumference, Dickinson was able to get close to nature and became inclined to withdraw herself from the world. Dickinson’s reclusive manner of living might have led her to search for an understanding of Nature’s meaning. Her entire life in Amherst could be seen as an important cause to cultivate her interest in nature.



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