[Type the document subtitle] |
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Inés Benavente |
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Cristina Casero |
25-May-13 |
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INDEX
Introduction
First Generation Models: Technology Push (1950s –Mid 1960s)
Second Generation Model
Modified Stage-Gate: A Conceptual Model Of Virtual Product Development Process
INTRODUCTION
When an Enterprise decided that it is a good moment to launch a new product to the market, it can follow several models that have been developed during the years to make sure that the structure they are following is adequate for their purpose and they are not forgetting any of the steps needed.
We have not to forget that the process to launch a product is very cost and risky. With the purpose to avoid these risks, for the company it is convenient to have a standardized and formalize process in order to reduce all the costs associated with the product as much as possible and not having problems associated with a bad structuring of the process.
The first step followed by the companies, and also for the writers specialized with this topic, was to separate the different tasks depending on what department was the one in charge of it. this model was called state –gate system
One of the problems that this model generates is that the interaction between departments was minimum: each department follows its successful and do not participate ON¬/IN the rest of the process.
With this kind of models, one task does not begin until the previous one had been finalized and the results obtained were analyzed. These types of models could make that the launching of the product was postponed, because as we can imagine they are not very practical when we use them in the real world.
A good thing we have to attribute to these kinds of models is that thanks to them, formalization and specialization tasks were developed, and until that moment it does not occur.
As it can be thought, this is not the only...
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